Configure the 8 conversion events you will be able to use to optimize your Facebook campaigns.
Ideal Outcome:
You have your 8 most important conversions set up in Facebook Business Manager, which you can use as the optimization objective for your campaigns.
Prerequisites or requirements:
- You should have created a Business Manager account for your site (you can follow SOP 010 (web version) to do that.)
- You should have installed the Facebook Pixel on your site (follow SOP 005 (web version) to install on any site using Google Tag Manager, or SOP 065 (web version) specifically for Shopify.
- Plus, you should have already set up conversion tracking (Follow SOP 017 (web version)
- Finally, you’ll need to have verified your domain inside Business Manager (you can follow SOP 097 (web version) to do that.)
With the release of iOS 14, Facebook Ads will now only allow you to optimize your campaigns for one of the 8 configured conversion events you select for your domain.
Where this is done:
In Facebook Business Manager.
When is this done:
Before you run any Facebook Ad campaigns. You only need to do this once.
Who does this:
The person responsible for Facebook Ads.
Configure Aggregated Event Measurement
-
Log into your Facebook Business Manager dashboard and click on the account you want to work on.
2. Go to “Settings”, scroll down, and click “Pixels” under “Data Sources”.
3. Select your Facebook Pixel on the left and click “Open in Events Manager”.
4. To check if your Pixel is working, go to “Test Events”, enter your domain, and click “Open Website”.
5. You should now be able to view your event received in your Meta account. Refresh the page and move on to the next step.
6. Next, under “Overview”, click on “Aggregated Event Measurement” followed by “Configure Web Events”.
7. You’ll see a list of your verified domains. Click on the domain you wish to edit and click “Manage Events”
b. Click “Edit” on the website pop-up.
8. Next, you’ll be able to add and reorder web events. Important: if you have any campaigns optimizing for events not included in your list, those campaigns will be turned off by Facebook.
Under the drop-down menu of “Pixel/Custom conversion” and “Event name”, select the Pixel you have already set up previously and add up to 8 events.
Re-order your events in order of priority by dragging and dropping. The events that are most important to your business (e.g. purchases) should be at the top, and the least important (e.g. page views) should be at the bottom. We recommend the following list (from the highest priority to the lowest priority):
-
Purchase
-
View content
-
Add to cart
-
Initiate checkout
