Recipe 035: How Set up and maintain a new WordPress site
Goal:
To set up a new Wordpress site from scratch and other technical optimizations.
Prerequisites or requirements:
None.
Why this is important:
Having an SEO-friendly website set up from the beginning will ensure that pages are correctly indexed, understood, and displayed on search engines
When is this done:
Once in the beginning of a new site set up.
Who does this:
SEO specialist or the marketing manager.
Step 1 - Initial WordPress Setup
Click here to view this SOP Outcome: To perform an initial setup of your new self-hosted WordPress site, after downloading it from WordPress.org, making sure that your new website is SEO-friendly.
Step 2 - How to backup and restore your WordPress website
Click here to view this SOP Outcome: YTo successfully adopt a WordPress backup solution that allows you to always have a backup on hand and recover your website from it.
Step 3 - How to Setup and Optimize an XML Sitemap
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Outcome: Your sitemap has been properly fetched by Google, contains your core URLs and is properly configured making it perfectly crawlable by search engines.
Step 4 - How to Implement and verify a 301 Redirect on a WordPress website
Click here to view this SOP Outcome: The page you want to redirect no longer displays a 404 error or the old content and is now redirecting users and search engines to the new URL.