Recipe 029: How to run a competitive research analysis
Goal:
To research your competitor’s SEO, Social Media, advertising, and email strategy.
Prerequisites or requirements:
You should have identified your competitors prior to the research.
Why this is important:
Helps you stay competitive and responsive to market changes.
When is this done:
Every 3-6 months
Who does this:
The person responsible for Search Engine Optimization.
Step 1 - Reverse engineer your competitor's Keyword Strategy
Click here to view this SOP Outcome: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.
Step 2 - Reverse engineer your competitor's Backlink Strategy
Click here to view this SOP Outcome: ou have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.
Step 3 - Reverse engineer your competitor's Google Ads Strategy
Click here to view this SOP Outcome:You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).
Step 4 - Reverse engineer your competitor's Facebook Ads Strategy
Click here to view this SOP Outcome:You have a standardized audit that shows you what your competitor is doing on Facebook.
Step 5 - Reverse-engineer a competitor's Email Marketing Strategy
Click here to view this SOP Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).