Recipe 007: How to add a lead generating popup to your website
Goal:
Grow your email list by using a lead generation popup.
Grow your email list by using a lead generation popup.
Prerequisites or requirements:
To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version).
Why this is important:
It helps you grow your email list in an organic way without disrupting the user experience.
It helps you grow your email list in an organic way without disrupting the user experience.
When is this done:
Installing Sumo is done once. After that, you can add as many pop-ups as you wish according to your rules.
Installing Sumo is done once. After that, you can add as many pop-ups as you wish according to your rules.
Who does this:
The person responsible for conversion rate optimization.
The person responsible for conversion rate optimization.
Step 1 - Install Sumo
Outcome: Sumo is running on your website.
Step 2 - Design and deploy your Popup using Sumo
Outcome: Your pop-up is firing in the right pages with the right offer, and integrated with your email service provider.