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Recipe 007: How to add a lead generating popup to your website

Goal
Grow your email list by using a lead generation popup.
Prerequisites or requirements

To follow some of the sections on this recipe you will need to have Google Tag Manager on your site, you don’t have it yet, you can follow one of the following SOPs depending on the platform you’re using: SOP 065 for Shopify (web version), SOP 066 for Squarespace (web version), or SOP 004 for WordPress (web version).

Why this is important
It helps you grow your email list in an organic way without disrupting the user experience.
When is this done
Installing Sumo is done once. After that, you can add as many pop-ups as you wish according to your rules.
Who does this
The person responsible for conversion rate optimization.

Step 1 - Install Sumo

Click here to view this SOP

Outcome: Sumo is running on your website.

Step 2 - Design and deploy your Popup using Sumo

Click here to view this SOP

Outcome: Your pop-up is firing in the right pages with the right offer, and integrated with your email service provider.