Quickly build a list of contacts to outreach.
Successfully build a list of contacts for outreach and marketing for your business.
You need to have an Apollo account (free to sign up).
To help get your message in front of relevant people — customers, journalists, and founders in hopes of growing your business.
Apollo.
After you’ve identified your customer persona/avatar.
Outreach specialist, PR/marketing consultant, or any person responsible for outreach strategy for your business.
Before you start
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are most likely to become your customers. If you have not done this, please follow the SOP below to create a set of customer personas that are most relevant to your business.
Task: How to create a customer persona .
Build an outreach email list on Apollo.
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Head to Apollo and create a free account. To save time, it’s recommended that you sign up with your Google account.
2. On the next page, Apollo will request access to your Google account. Click “Allow”.
3. In the onboarding screen, select “Finish Setup” in the top corner.
4. You will see a pop-up, click “Get Started Now”.
5. On the next screen, select “Apollo Database”.
6. An onboarding pop-up will show. You can exit the onboarding screen for now.
7. You will now see Apollo’s database filter dashboard. We will primarily build our contact list based on these filters: Job titles, location, employees, and keywords.
8. Set the filter criteria based on your customer persona. In this example, we’ll attempt to find Startup CEOs, founders, and marketing directors that are based in the US. Ideally, you should set the criteria based on the customer persona for your company.
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Job Titles — Search for “founder”, “CEO”, and “marketing directors” and select the ones that apply. You can select more than one.
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You should start seeing a list of contacts on your right once you apply the filter.
- Location — Set the location to the United States. Once selected, the contact list should be updated accordingly.
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Employees — Since we’re targeting startups, select companies where there are 1-50 employees.
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Industry & Keywords — Apply common for startups. For example: “startup”, “saas”, “agency”, “eCommerce”.
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9. Once you’ve completed the filter, you will now have a list of potential prospects for outreach.
10. Select the people that are on this list and click “Export”.
Note: You’re only allowed to export 25 contacts at a time on Apollo’s free plan.
11. Click ”confirm” to export the list of contacts to your email.
12. Next, click “I Will Comply” in the Terms of Services Pop-up.
13. You should see a confirmation message on the top right corner that the export has been completed.
14. Check your email and download the contact list.
15. Repeat step 10-14 for as many contacts you want to outreach.
That’s it! You’ve now created a list of potential emails/contacts for outreach. You can import this list to your preferred CRM or spreadsheet.