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Recipe 028: How to Conduct Customer Research And Outreach

Goal
To identify the best customer persona for your business create a strategy to reach these them.

Prerequisites or requirements

You should have a strong understanding of your product/service and the problem you’re trying to solve for your customers.

Why this is important
Customer research is essential for building strong customer relationships, optimizing products and services, and staying competitive in business.

When is this done
Every year

Who does this
The business owner or the marketing manager.

Step 1 - How to create buyer persona

Click here to view this SOP Outcome: Successfully create a buyer persona that you can use for your marketing campaigns.

Step 2 - Create a strategy for outreach campaign

Click here to view this SOP Outcome: Create an actionable plan to execute an outreach campaign for your business.

Step 3 - Build an email outreach list

Click here to view this SOP Outcome: Quickly build a list of contacts to outreach.

Step 4 - Craft a cold outreach email

Click here to view this SOP Outcome: Craft an effective cold outreach email to get a reply from your prospect.

Step 5 - How to conduct customer interviews

Click here to view this SOP Outcome: Conduct in-depth interviews with customers to understand their behaviors, challenges and why they buy your product/services.