SOP 167: Create A Landing Page Report In Google Analytics 4
Goal:
Successfully create a landing page report in Google Analytics 4.
Ideal Outcome:
To be able to view landing page session data and segment these users based on traffic sources.
Prerequisites or requirements:
You need to have an existing Google Analytics 4 account.
Why this is important:
The landing page report tells us a lot about how visitors arrive on our websites. You can further segment this data to identify the attributes of these visitors and how they behave following the first interaction.
Where this is done:
Google Analytics 4.
When is this done:
After you’ve set up Google Analytics 4 on your site and have generated traffic for a period of time.
Who does this:
Marketing Manager, marketing consultant, or any person responsible for marketing strategy for your business.
Create a landing page data report in Google Analytics 4
- Login to your Google Analytics 4 account.
- Make sure you’ve selected the right property (the website that you’ve implemented the Google Analytics 4 tracking code).
3. Select “Reports”.
Segment landing page data based on traffic sources
- Following the steps in “Create a landing page data report in Google Analytics 4 ”. You have now created the landing page report. Let’s segment this data by traffic sources (Example: organic, referral, paid, etc) by clicking “Add comparison”.
- Organic — Non-paid traffic from search engines
- CPC — Paid traffic from search engines
- Referral — Traffic from other websites
- Email — Traffic from emails
- Social — Traffic from social media sites
- (none) — Direct traffic
Note: If you don’t see any of the above in the filter options, that means your site hasn’t gotten any traffic from these sources.
That’s it! You have successfully segment landing page report based on different traffic sources.