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SOP 165: How to Link Google Analytics 4 with Google Search Console

Goal: 
Link Google Analytics 4 with Google Search Console.
Ideal Outcome: 
You are able to see Google Search Console data inside Google Analytics.
Prerequisites or requirements: 

You need to set up Google Search Console on your site and make sure you have edit permissions for both Google Search Console and your Google Analytics 4 account.

Why this is important: 
The integration with Search Console lets you analyze organic search related to your site. You can, for example, see where your site is ranked in search results.
Where this is done: 
Google Analytics 4.
When is this done: 
After you’ve set up Google Search Console and Google Analytics 4 on your site.
Who does this: 
Marketing Manager, marketing consultant, or any person responsible for setting up analytics for your site.

Link Google Analytics 4 with Google Search Console.

  1. Login to your Google Analytics account .

  2. Click “Admin”.

3.  Make sure you’ve selected the correct property (website) and select “Search Console links” under PRODUCT LINKS.

4. Click “Link” to create a new link.

5. Click “Choose accounts”.

6. Select the property (website) that you want to connect Google Analytics 4 to and click “Confirm”.

Note: To link a GA property to a Search Console property, you must be a verified site owner of the Search Console property and have "edit" permissions on the GA property.

7. Click “Next”.

8. Select a web stream.

9. Choose the Google Analytics 4 web stream that you’ve set up.

10. Click “Next”.

11. Click “Submit”.

12. If you see the confirmation message “LINK CREATED”, you’ve successfully linked your Google Analytics 4 account with your Google Search Console account.

13. To confirm that you’ve successfully linked the 2 accounts, you can view the data from Google Search Console by heading over to Reports ➝ Acquisition.

14. In that report, scroll down to the bottom and you will find 3 additional reports made available after you’ve connected GA4 with Google Search Console:

New users - click here to find out more about the dimensions in the report. New users represent the count of individuals who have accessed your website or app for the initial time. The total number of new users within the designated time frame is displayed in the tab, whereas the specific data points indicate the daily count of new users.

 User retention - User retention indicates the proportion of users who revisit each day during their initial 42 days. The chart commences with 100% user retention when all users make their initial visit and then gradually declines from the first day as users begin to disengage.

Lifetime value - Lifetime value represents the mean revenue generated by new users throughout their initial 120 days. The chart aids in assessing the value of users by considering the supplementary revenue they contribute. For instance, if a user buys a shirt and subsequently acquires pants the next week, the Lifetime Value (LTV) encompasses both transactions, reflecting the overall success of the acquisition.


That"s it. You’ve now successfully linked Google Search Console with your Google Analytics 4 property.