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Recipe 024: How to Optimize website on page performance

Goal
To improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic.

Prerequisites or requirements

Establish a baseline measurement of your website’s current performance and define specific performance goals for your website.

Why this is important
Optimizing website on-page performance is crucial as it directly impacts the user experience, search engine rankings, and overall business success.
When is this done
Focus on regular monitoring (every week), periodic audits (every few months), and adjustments as needed based on changes to your website, traffic patterns,

Who does this
SEO specialists and marketing manager in collaboration with the web developer on the team.

Step 1 -How to Optimize WordPress to Speed Up your Website

Click here to view this SOP Outcome: Optimize your current WordPress setup and content for faster page load times.

Step 2 - How to Setup and Optimize an XML Sitemap

Click here to view this SOP Outcome: Your sitemap has been properly fetched by Google, contains your core URLs and is properly configured making it perfectly crawlable by search engines.

Step 3 - How to Setup the Perfect Robots.txt File

Click here to view this SOP Outcome: robots.txt on your website that allows search engines to index your website exactly as you want them to.

Step 4 - Implementing and Analyzing Heatmaps on your Website

Click here to view this SOP Outcome: Your business is now correctly recording, logging and analyzing your heatmaps.