Successfully set up a remarketing audience for your retargeting campaigns.
An up and running Google search remarketing ad campaign to drive sales, lead or traffic to your website.
You need a Google Ads account. If you don’t have one please follow SOP 014 (web version): Create a Google Ads account.
Users who already know your business are more likely to convert. Hence, targeting these potential customers are great low hanging fruit opportunities.
Google Ads manager.
When you wish to target customers who have interacted with your website, app, or Youtube channel and convert them into leads or customers.
The person responsible for media buying.
Set up a new Audience segment
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Head to https://ads.google.com/ and log in to your account.
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Select an account that you want to create for the remarketing campaign.
3. On the left navigation menu, click “Tools” and look for “Shared Library”.
4. In the “Shared library”, click “Audience Manager” followed by the “+” icon.
Here, there are 4 options to create an audience for your campaign.
Website visitors — Target users who have visited your site.
App users — Target users who have downloaded your app.
YouTube users — Target users who have interacted with your YouTube channel.
Customer list — Target your customers.
For this SOP, we’ll set up an audience to target people who have visited your Website.
Fill in the details for the audience segment.
Segment name — A name to help you identify this target audience.
Segment members — Select the type of users who have interacted with your website.
Actions — The "Actions" section is where you create a set of rules for what should happen with a particular group of people. You can make rules based on one thing they do, many things they do, or things they shouldn't do. For each rule, pick something from a list and say how many days it should apply for. The default option in the list is "Web page visit," but there could be other choices based on the parameters in your website tag . The following tag parameters will populate additional options in the "Action" drop-down menu:
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dynx_pagetype
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ecomm_pagetype
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edu_pagetype
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event
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flight_pagetype
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hotel_pagetype
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hrental_pagetype
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job_pagetype
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listing_pagetype
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local_pagetype
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page type
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travel_pagetype
i. To be more specific about the web pages people visit, Click “Refine action” to add parameters for web pages on your site where you'd like to collect visitor cookies. You can use words, numbers, or dates depending on the rule you're making.
ii. Once you finish one rule, you can add more by clicking "Add action (OR)" or "Add action (AND)" based on how you want the rules to work together.
Pre-fill options — Allow Google to populate this segment with users who have interacted with your website in the last 30 days (Default). Otherwise, you can start with an empty segment.
Description - Enter details about the segment. This is optional.
Create Segment — Click to complete this audience segment.
You have now created a new segment of users who have visited your website. If the segment is set up correctly, you should be able to see how many people are currently in this segment.
