Recipe 027: How to set up Conversion Rate Optimization (CRO) campaigns

Goal: 
To design a lead magnet and create landing pages to improve conversion rates on your site.

Prerequisites or requirements: 

Your website should have a steady stream of traffic prior to setting up CRO campaigns.

Why this is important: 
CRO can impact your business by increasing conversions, improving the user experience, saving on marketing costs, and helping you align your website with your business goals.

When is this done: 
Set it up once and review every few months.

Who does this: 
Conversion rate specialists and the marketing manager.

Step 1 -How to Create a Leadgen Landing Page

Click here to view this SOP Outcome: Create a fully functional lead generation landing page.

Step 2 - How to design a lead magnet

Click here to view this SOP Outcome: Create a high perceived value lead magnet to attract your audience.

Step 3 - Set up a landing page for lead magnet

Click here to view this SOP Outcome: Successfully set up a landing page on Mailchimp that can help you generate leads with a lead magnet.

Step 4 - Set up email automation for lead magnet

Click here to view this SOP Outcome: Automate the delivery of your lead magnet when someone signs up for it.

Step 5 - How to Structure, Run, and Analyze an A/B Test on your Website

Click here to view this SOP Outcome: To properly structure and implement an A/B testing culture across your business.