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Recipe 026: How to Set Up Email Marketing And Automation

Goal
To set up automated email marketing for your business and to grow your email list.

Prerequisites or requirements

You should have signed up for an email marketing platform of your choice, for example: Mailchimp or ConvertKit.

Why this is important
Setting up email marketing and automation enhances communication, helps nurture leads, and drive sales for your business.

When is this done
Set it up once and review every other month.

Who does this
Email marketing specialist or the marketing manager.

Step 1 -Set up an amazing welcome email with MailChimp

Click here to view this SOP Outcome: Create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.

Step 2 - Grow your email list with a content upgrade popup

Click here to view this SOP Outcome: Promote your content upgrade on your site using a popup to grow your email list.

Step 3 - Sending bulk outreach emails with Gmail

Click here to view this SOP Outcome: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.