Recipe 030: How to Set up Google Business Profile and local SEO for clients

Goal: 
To set up Google Business profile and local SEO strategy for your clients.

Prerequisites or requirements: 

You should have onboarded your clients and get your client’s business info such as website, addresses, etc.

Why this is important: 
To help clients improve their visibility in Google’s local search results.

When is this done: 
Set it up once in the beginning of your contract and review the local SEO strategy every month.

Who does this: 
SEO specialist

Step 1 - Set up a new Google Business Profile account

Click here to view this SOP Outcome: Create a new Google Business Profile to manage your business account or your client’s business.

Step 2 - Optimizing a Google Business Profile listing

Click here to view this SOP Outcome: Google Business Profile listing contains all the information necessary for potential customers to find you through search engines.

Step 3 - Keyword Research for Local Business

Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.

Click here to view this SOP Outcome: Research a list of keywords that are relevant to your local business and inform your local SEO strategy.

Step 4 - Build citations in local directories

Click here to view this SOP Outcome: Add your business name and address to popular data aggregators and directories, in order to increase links and mentions.

Step 5 - Collect and manage customer reviews for Google Business Profile

Click here to view this SOP Outcome: Generate a review form and send to your customers whenever you’ve successfully provided a service. Reply to your customers appropriately and delight them.