SOP 213: How to Set up Google Merchant Center

2. Choose a Gmail account and log in with your password. Click “Next”.

3. You will be directed to a page telling Google about your business. Proceed to either select yes or no.

4. If you click yes, you will be required to key in your website address. Click “Continue” to proceed.

5. On the next page, scroll down and click “Create a Google Merchant Center account”.  

6. Next, enter your business name and registered country. Click “Continue” to Merchant Center”.

7. On the “Signup complete” page, click “Continue”.

 

8. Next, you will need to provide business details, including shipping and product information, and verify & claim your Google Merchant Center website.

1. After adding your business details, you will need to verify your business to set up a new Google Merchant Center.

 

On the left navigation menu, go to “Add business details”.

Key in your business address.

Click “Save”.

Select a country code and enter your business phone number to verify.

Click “Verify number” at the bottom right corner.

2. Next, there will be a pop-up for you to choose how you want to verify. Click “Text message”.

3. Enter the verification code you have received from your phone and click “Finish”.

1. Go to “Verify & claim website” on your left navigation menu.

2. Add your website address.

3. Click “See other methods”.

4. You can verify your store in 3 different methods. This includes “add/upload an HTML tag/file” or “with Google Tag Manager” or “Google Analytics”.

Google recommends merchants “add/upload an HTML tag/file”. You may click here for further guidance. If you are a business owner, getting your website developer to execute this step is recommended.

Once a method is chosen, scroll down and follow the recommended steps. Click “verify website” once you are done. The steps are depicted below.

5. Once you have verified your website, the screen below will appear. Click “Continue”.

1. To set up shipping, you will need to key in the details, such as the shipping service name, countries, and delivery location.

On the left navigation menu, go to “Set up shipping”.

Key the name of your shopping service.

Select and add the country and currency used.

Tick “All the customer’s address” under the delivery location.

Click “Next” to proceed to the next step.

2. Next, you will be directed to the second section to key in your delivery time details.

Select order cutoff time and select a timezone.

Key in your order handling time and select which days are fulfilled for your shipping service.

3. To add more transit times, click “More transit times”.

Add transit time under “All destinations”. Click “Add transit time label” on the top and enter a label.

[Optional] To delete a transit time label, hit “Delete table” on your right.

4. Ensure all details are correct and click “Next” on the bottom left corner.

5. Next, select a customer shipping cost.

If your shipping cost is over a certain amount, key in the order price you charge. If your order price is below a certain amount, you will charge a certain amount.

6. If your shipping cost is free, proceed to click “Save”.

If your shipping cost is ranged-based, key in the order price below and above a certain price and how much you charge.

[Optional] You can choose to “Add another range”, which will require you to add another order price range as depicted below.

If your shipping cost is flat rated, key in your order price under “All orders shipped for”.

7. Remember to click “Save” once you have chosen an option.

8. Next, you will be directed to a summary page to review your shipping details. Edit by clicking on the pencil icon on the right whenever necessary. Click “Continue”. 

[Optional] You can switch to an advanced setting to create rules based on the price, destination, weight, or number of items. The advanced step will require you to create a shipping rate table for all orders. To do this, click on “Switch to advance setting” followed by the next few steps mentioned below.

9. You will be directed to a new page. Click on the plus button.

10. Select “All products” and add the shipping rate name.

 

11. Scroll down. You can choose to create a single rate for all orders or configure your table by selecting a dimension.

12.  To “create a single rate for all orders”, adjust your shipping cost and currency. Remember to click “Add dimension” at the top.

13. To “configure your table”, select a dimension. This can be “order price”, “order weight”, or by “number of items”. An example of how to add “order price” is depicted and explained in the following steps. 

14.  Key in the order price details and adjust your shipping cost by clicking on the drop-down arrow. Click “Add dimension”.

15. To add extra rows for the order price and shipping cost/currency, click on the “+ row” button at the top.

16. Click “Continue” once all the details are filled out.

[Optional] Alternatively, you may go back to the first page of advanced settings where the plus button is visible. Scroll down, and enter a minimum order value for all products. You can choose to ignore this if you do not have a minimum order. Click “Save”. 

To add your products to your Google Merchant Center, you will have 2 different options as seen below. Depending on the number of product items, you may choose either one to proceed.

1. To add one product at a time, you will be requested to add all product-related information as depicted below. Click “Save” once all the details are filled out.

[Optional] To add more product information, you can choose to switch from the basic to the advanced setting on your right. Add the details according to each section.

[Optional] If you have ad campaigns and other configurations or product categories that you would like to add, click “Additional product data”.

2. Click the arrows on your right and expand each section and key in the details.  

3. Click “Add promotion id” and/or “Add product type” before you hit “Save”.

4. To add multiple products, you will be requested to input basic information, name, input method, and setup. Click on target countries (pencil icon), and language (drop-down box), and select free listings destination. Hit “Continue”.

5. Name your primary feed and choose an input method before you hit “Continue”.  We recommend choosing “Google Sheets”.

6. Next, it is recommended to click “Generate a new google spreadsheet” instead of “Select an existing Google spreadsheet” for new users. Click “Create Feed”.

7. Allow Google Merchant Center access to your Google account.

8. You will be directed to a screen shown below. Click “Access Google Sheet”.

 

Add your product details as per the product feed specification and Google Sheets data feed instructions.  You will have to go through the specifications and instructions to prevent any disapproved products to be fed into your Google Merchant Center. For more details on this section, you may refer to SOP 218: How to set up Google shopping data feed (web version) after successfully setting up your Google Merchant Center.

9. Once the details are filled out, go back to your Google Merchant Center setup page and select “Add products”. Click “Fetch now” for Google to process the product data or excel sheet.

 

10. Next, you will be directed to a product overview page as shown below. You will be able to see all product listings and their statuses. Any disapproved products or add new products status to the list will be prompted at the top.

1. Go to “View Google policies” on the setup page of your Google Merchant Center.

2. Click on the next arrow at the bottom right once you have read the refund and return policies.

3. Next, click the arrow on your bottom right once you have acknowledged products that you can and cannot show in the store.  

4. Next, you will be requested to click on “View full Google policies”. We recommend going through it as much as possible to avoid disapproved product listings and ads in the future. Click “Start final review” once you have read the Google policies.

To review your progress, you may go to your Google Merchant Center setup page where you will be able to see which sections are not complete or facing issues in completion.  An example is shown below.

After you finish all the steps, go to “Final review” and select “Go to Overview”. Google will review your submitted business information and data. This will take approximately 12-24 hours.   

1. Log in to your Merchant Center account here and click “Get started”.

2. Choose a Gmail account and log in with your password. Click “Next”.

3. On your Google Merchant Center overview page, click the setting menu icon [Gear] and then Account settings.

4. On the “Account settings” page, click “Advanced account setup”.

5. Next, click “Request conversion”.

6. Select the options that best describe your business.

7. A pop-up to confirm your business will appear. Check the box and click “Request conversion”.

8. It will take a few days for Google to process your request. You will receive an email notification in a few days.