SOP 229: How to set up Tiktok Ads manager account

Goal: 
Create a new account on TikTok Ads Manager.

Ideal Outcome: 
You successfully gain access to manage your TikTok Ads Manager account.

Prerequisites or requirements: 

You will need to provide your business and payment details. It takes TikTok ~24 hours to approve your account.

Why this is important: 
TikTok has been one of the world’s most downloaded apps in recent years. It is an effective way to engage with a wider audience (more than 150 countries). TikTok has a variety of ad formats and templates for you to choose from to allow you to transform your images and videos into engaging ads. No need to be a pro editor!

Where this is done: 
In TikTok Ads Manager.

When is this done: 
Only once—the first time you set up a TikTok Ads Manager account.

Who does this: 
The business owner/manager or the person/agency digital marketer.

1. Go to TikTok Ads Manager and click “Get Started”.

2. Key in your email address and preferred password. Tick the box below and hit “Sign Up with TikTok”.

3. Next, select “Continue with Google”.

4. Choose your business Gmail account to link to TikTok.

5. Key in your birthday month, date, and year. Hit “Next” to proceed.

6. Next, you will need to input your phone number for verification purposes. Key in the code that you will receive from your phone. Hit “Next” to proceed.

7. Next, you will need to authorize TikTok For Business to access your TikTok account.

1. After authorizing TikTok For Business to access your TikTok account, key in your business information, tick the box below and hit “Register”.

2. It is recommended to select “Automatic payment” and click “Go to Ads Manager”.

3. Next, selecting “Simplified Mode” for new users is also recommended.

Note: If you are new or looking to set up a campaign quickly, a simplified mode would be easier as compared to a custom mode. A simplified mode relies more on TikTok's algorithm, while custom mode gives you complete control with the ability to A/B test, define your audience targeting, and more.

1. Log in to your TikTok Ads Manager account. Hit “Log in with TikTok”.

2. Go to “Account Info” under “Account Settings”. You will be able to find this in the right top corner where your profile photo is visible.

3. To review your account status, you can go to “Account Setup” > “Basic Information”.

[EDIT ACCOUNT INFORMATION] If you've created a new URL for your Company Website, or realized there was a mistake with any of your business information, go to “Business Information” and click “Edit” on your right.