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Recipe 001: How to Write SEO-Friendly Blog posts that Convert

Goal
Writing a blog post that not only attracts the right kind of audience but also converts them into customers.
Ideal Outcome
Part of the recipe assumes you’re using WordPress on your blog. But you can perform the equivalent actions on your own CMS.
Why this is important
Without a proper strategy backing up your blog posts you’ll spend a considerable amount of time writing content that will not help you achieve any of your goals.
When is this done
Every time you want to write a new blog post.
Who does this
Joint effort between the person responsible for SEO and Content.

Step 1 - Grab your keyword research spreadsheet (or perform keyword research if you don’t have done it yet)

Click here to view this SOP

Outcome: You have defined the exact keyword that you want to target with your blog post.

Special instructions: To be more efficient, you should perform comprehensive keyword research once every few months covering a large range of topics. Then, once you pick what you’re going to write about, perform in-depth keyword research on that specific topic.

Step 2 - Create an awesome blog post outline

Click here to view this SOP

Outcome: You have completed the Outline Template and went through the General Blog Post Checklist included in the same SOP.

Step 3 - Perform on-page optimization on your blog post

Click here to view the Yoast SOP Click here to view the RankMath SOP Click here to view the SEO Press SOP

Outcome: You’ve perfectly optimized the content of your post for search engines.