To set up shipping returns in Google Merchant Center and provide customers with a seamless and hassle-free return experience.
Customers can initiate a return from the Google Shopping interface, and merchants will be notified to process the return and refund the customer.
Before setting up shipping returns in Google Merchant Center, merchants must have an active Google Merchant Center account follow SOP 213 (web version) if you haven’t created one, and a returns policy information link from the company’s website.
To provide a better customer experience and increase customer satisfaction. Merchants can build customer trust and encourage repeat purchases by offering easy returns.
In Google Merchant Center.
Anytime. However, it is recommended to do this before launching any new products or promotions to ensure that customers have a smooth return experience.
Who does this:
This may include the business owner, marketing team, or operations team, depending on the size and structure of the organization.
How to set up shipping returns in Google merchant center
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Sign in to your Google Merchant Center here. Choose the appropriate Gmail account and log in with your password. Click “Next”.
2. Click on the gear icon or settings in the top right corner and select “Shipping and returns”.
3. Set up your shipping service coverage.
Enter a shipping service name. Your customers will not be able to see this.
Add a country and currency where you can deliver the service.
Tick on the box for all customers to receive their orders with the service.
Click “Next” to proceed.
4. Set up the delivery times for the shipping service.
Key in your order cutoff time.
Key in your handling time and days fulfilled.
Key in your transit time and days shipped.
Click “Next” to proceed.
5. To add more transit times, click “More transit times”.
Add transit time under “All destinations”. Click “Add transit time label” on the top and enter a label.
[Optional] To delete a transit time label, hit “Delete table” on your right.
Ensure all details are correct and click “Next” in the bottom left corner.
6. Next, set up the shipping cost for the service.
If your shipping cost is over a certain amount, key in the order price you charge. You will charge a certain amount if your order price is below a certain amount.
7. Next, you will be directed to a summary page to review your shipping details. Edit by clicking on the pencil icon on the right whenever necessary. Click “Continue”.
8. Next, you must set up and activate the shopping ads return policy in your Google Merchant Center. Return to the dashboard and click “Growth” on the left navigation menu.
Click “Manage programs” under “Growth”
Look for “Shopping ads”.
Click “Get started”.
9. Click on the gear icon or settings and click “Shopping and returns”.
10. Next, go to the “Return policies” tab and click “Add policy”.
11. Select one or multiple countries this policy applies to and click “Next” to proceed.
12. Add the return policy link from your company website.
Copy and paste the website link to your return policy information.
Click “Yes” to accept returns from the countries you selected earlier.
Click “Next”.
13. Select a method on how customers can return your products. Typically, this is done via mail for most merchants.
14. Select a method on how customers will get the return label. This depends on the type of product you are currently selling. Click “Next” to proceed.
15. Next, limiting how many days a customer can return the product is highly recommended. To do this, enter the number of days as seen below.
If you have a return policy with an extension period, input your date range, date no later than, and the number of days for an extended return type.
16. Select the type of product condition where you allow for returns. Click “Next” to proceed.
17. Next, select the currency that applies to this policy and input the cost or percentage of the product price if you have restocking fees.
18. Finally, you will be directed to a summary page. Click “Done”.
[Optional] You can add a multiple-country policy if you have one by returning to the “Return policy” tab, as illustrated below. Repeat the steps from above.
