Recipe 029: How to run a competitive research analysis

Goal: 
To research your competitor’s SEO, Social Media, advertising, and email strategy.

Prerequisites or requirements: 

You should have identified your competitors prior to the research.

Why this is important: 
Helps you stay competitive and responsive to market changes.

When is this done: 
Every 3-6 months

Who does this: 
The person responsible for Search Engine Optimization.

Step 1 - Reverse engineer your competitor's Keyword Strategy

Click here to view this SOP Outcome: You have a standardized audit that shows you what the pages, keywords and topics that your competitor is ranking for organically.

Step 2 - Reverse engineer your competitor's Backlink Strategy

Click here to view this SOP Outcome: ou have a document that not only summarizes your competitor’s backlink standing and strategy, but also lists and classifies all their links.

Step 3 - Reverse engineer your competitor's Google Ads Strategy

Click here to view this SOP Outcome:You have a standardized audit that shows you what your competitor is doing (including the exact ads they promote).

Step 4 - Reverse engineer your competitor's Facebook Ads Strategy

Click here to view this SOP Outcome:You have a standardized audit that shows you what your competitor is doing on Facebook.

Step 5 - Reverse-engineer a competitor's Email Marketing Strategy

Click here to view this SOP Outcome: You have a standardized audit that shows you what your competitor is doing (including the exact emails they send).