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SOP 210: How to Add Q&A to Google Business Profile

Goal: 
To add Q&A to your Google Business Profile.
Ideal Outcome: 
Add A&A section on your Google Business Profile so customers can ask questions about your business.
Prerequisites or requirements: 

You need to have a Google Business Profile account already set up for this business. If you don’t have one, you can follow SOP 100 (web version): Set up a new Google Business Profile account. If a Google Business Profile account already exists, you need to have access to manage it. If access is prohibited, you may provide SOP 206 (web version): How to manage user access for Google Business Profile to the business owner.

Why this is important: 
Listing FAQs in your Google Business Profile is one of the elements of local SEO. It allows businesses with physical presence to acquire new customers through Google.
Where this is done: 
In Google Business Profile.
When is this done: 
The listing of FAQs and answers will be done once and will only need to be reviewed if there are changes to your business (e.g., changes to opening hours, new services or products, etc.).
Who does this: 
The business owner/manager or the marketer who has admin access to the Google Business Profile.

Environment Setup

Make a copy of this template for a list of common questions examples to add to your Google Business Profile.

How to seed Q&A to the Google Business Profile

  1. Visit the Google Business Profile site and click “Manage now”.

2. Next, sign into the Google Account you use to manage this business.

3. Click the “See your profile” according to the business you will work on. Ensure you are on the Google Business Profile Manager page , not your account page.

4. You will be directed to your google page. Click on the “Q&A”.

5. A pop-up will appear. Click on the “Ask a question” button.

6. Type your question before hitting “post”.

7. From here, you can continue adding more questions by clicking on “Ask another” or “finished” to resume later. We recommend adding as many questions as possible and answering them later.

How to edit or delete Q&As on the Google Business Profile

  1. You may edit or delete your questions by clicking on the kebab menu or the three dots as depicted below.

2. To answer a question, click on the chat icon below the question.

The “Answer the question” chatbox will appear right below the question. Key in your answer and hit “Post”.

3. To review the list of Q & As, go back to the google page and refresh the page. Click “see all questions” to review all questions and answers from anyone worldwide.