Recipe 028: How to Conduct Customer Research And Outreach

Goal: 
To identify the best customer persona for your business create a strategy to reach these them.

Prerequisites or requirements: 

You should have a strong understanding of your product/service and the problem you’re trying to solve for your customers.

Why this is important: 
Customer research is essential for building strong customer relationships, optimizing products and services, and staying competitive in business.

When is this done: 
Every year

Who does this: 
The business owner or the marketing manager.

Step 1 - How to create buyer persona

Click here to view this SOP Outcome: Successfully create a buyer persona that you can use for your marketing campaigns.

Step 2 - Create a strategy for outreach campaign

Click here to view this SOP Outcome: Create an actionable plan to execute an outreach campaign for your business.

Step 3 - Build an email outreach list

Click here to view this SOP Outcome: Quickly build a list of contacts to outreach.

Step 4 - Craft a cold outreach email

Click here to view this SOP Outcome: Craft an effective cold outreach email to get a reply from your prospect.

Step 5 - How to conduct customer interviews

Click here to view this SOP Outcome: Conduct in-depth interviews with customers to understand their behaviors, challenges and why they buy your product/services.