Recipe 023: How to Design A Content Marketing Strategy
Goal:
Design a high level content marketing strategy creating and distributing content to grow your audience and reach various business goals.
Prerequisites or requirements:
Your website should already have indexed pages.
Why this is important:
Designing a content marketing strategy is crucial because it helps businesses engage with your target audience effectively, increase brand awareness, generate leads, boost traffic, and more.
When is this done:
Periodically, every few months depending on how often you create new content. This allows you to align your strategy with changing business objectives, industry trends, and shifts in consumer behavior.
Who does this:
Marketing Manager, Marketing strategist
Step 1 - Perform an on-page SEO audit on a page
Click here to view this SOP Outcome: To execute a comprehensive SEO audit on any webpage within any site that clearly defines what’s working, what’s not, and action steps on what to work on first.
Step 2 - Keyword research/Keyword Mapping
Outcome: Finding high-volume keywords that are easy to target and which suit your website’s niche, grouping them according to search intent and demand.
Step 3 - Launching a Guest-Blogging Link-Building Campaign
Click here to view this SOP Outcome: Establish a process to find guest blogging opportunities, reach out, and easily create content to acquire backlinks.
Step 4 - How to create awesome blog posts outlines
Click here to view this SOP Outcome: To create blog post outlines that will enable you to write better content and make your writing process easier and more streamlined.
Step 5 - Launch an Infographic Link Building Campaign
Click here to view this SOP Outcome: Establish a process to find guestographic (infographic guest posts) opportunities, and reach out to the respective site owners and/or editors.