Goal:
To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
To go from “I have no idea what to write about or why” to a solid, traffic-growing content strategy that scales.
Prerequisites or requirements:
Usually you would have a website or blog to publish the content once it’s created.
Why this is important:
If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.
If you want to grow the organic traffic that you’re getting from search engines, you need excellent targeted content and a process that scales.
When is this done:
Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.
Usually this would be done periodically, whenever you want to start creating content targeting a different topic, or every few months just to make sure your current roadmap is still solid.
Who does this:
The person responsible for SEO or content marketing.
The person responsible for SEO or content marketing.
Step 1 - Perform Keyword Research
Outcome: You’ve got a list of high-volume keywords that you want to target and suit your website’s niche/industry.
Step 2 - Brainstorm content ideas, prioritize, and manage content production
Outcome: You have a prioritized and scheduled list of content that will target the keywords that you’ve identified in your keyword research, and you’re managing content creation using a tool like Trello or similar.