Goal:
To set the basis for a solid social media strategy and implement a plan and tools for a business that has a weak social presence.
To set the basis for a solid social media strategy and implement a plan and tools for a business that has a weak social presence.
Prerequisites or requirements:
This recipe does not cover creating accounts with the different social media platforms. It assumes you already have some kind of social profiles created (Facebook, Twitter, YouTube, etc).
Why this is important:
No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out.
No matter your niche, chances are your customers are present in at least one social platform, it’s important to make sure they are being heard, replied to, and that they interact with the content and messages that you put out.
When is this done:
Most of your gains will be felt the first time you run this recipe, but your strategy might (and probably should) change as you analyze your results, so it’s important to go back to this recipe every few months to review your strategy.
Most of your gains will be felt the first time you run this recipe, but your strategy might (and probably should) change as you analyze your results, so it’s important to go back to this recipe every few months to review your strategy.
Who does this:
The person responsible for social media.
The person responsible for social media.
Step 1 - Audit your and your competitor’s profiles
Outcome: You have filled-out the Social Media Audit Worksheet with data about the site you want to audit and its competitors.
Step 2 - Create a social media calendar
Outcome: You have filled-out the Social Media Calendar Template and you now have a plan of what content you will be publishing in which networks and when.
Step 3 - Set up a social listening campaign
Outcome: You are receiving alerts and are able to keep track of your replies when you or your brand are mentioned online.