Goal:
To map your sales funnel and identify the highest leverage activities to optimize it.
Why this is important:
drive revenue growth and achieve better returns on your marketing campaigns.
When is this done:
Periodically, every few months.
Who does this:
Conversion rate specialists or the marketing manager.
Step 1 - Set up and track custom events in Google Analytics 4
Click here to view this SOP Outcome: Successfully create a custom event when a user visits a key page on your website (e.g. checkout page).
Step 2 - How to prioritize your funnel initiative
Click here to view this SOP Outcome: You have a clear roadmap to growth and have prioritized which experiments you want to focus on.
Step 3 - How to Map Your Sales Funnel
Click here to view this SOP Outcome: Your visual representation of your sales funnel is easily understood by anyone and you’re able to share it with other people in your organization.
Step 4 - Create a landing page report in Google Analytics 4
Click here to view this SOP Outcome: To be able to view landing page session data and segment these users based on traffic sources.