Recipe 024: How to Optimize website on page performance

Goal: 
To improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic.

Prerequisites or requirements: 

Establish a baseline measurement of your website’s current performance and define specific performance goals for your website.

Why this is important: 
Optimizing website on-page performance is crucial as it directly impacts the user experience, search engine rankings, and overall business success.
When is this done: 
Focus on regular monitoring (every week), periodic audits (every few months), and adjustments as needed based on changes to your website, traffic patterns,

Who does this: 
SEO specialists and marketing manager in collaboration with the web developer on the team.

Step 1 -How to Optimize WordPress to Speed Up your Website

Click here to view this SOP Outcome: Optimize your current WordPress setup and content for faster page load times.

Step 2 - How to Setup and Optimize an XML Sitemap

Click here to view this SOP Outcome: Your sitemap has been properly fetched by Google, contains your core URLs and is properly configured making it perfectly crawlable by search engines.

Step 3 - How to Setup the Perfect Robots.txt File

Click here to view this SOP Outcome: robots.txt on your website that allows search engines to index your website exactly as you want them to.

Step 4 - Implementing and Analyzing Heatmaps on your Website

Click here to view this SOP Outcome: Your business is now correctly recording, logging and analyzing your heatmaps.