To improve your website’s on-page optimization in the pages that will have the biggest impact on your organic traffic.
Your website should already have indexed pages to fully perform this recipe.
On-page optimization is absolutely crucial for your SEO efforts, to rank for competitive keywords your pages will need to be properly optimized.
Periodically, every few months depending on how often you create new content. If you always frequently produce highly optimized pages and content, you may review them every 6-12 months.
The person responsible for Search Engine Optimization.
Step 1 - Identify the best pages on your site to perform on-page optimization
Outcome: You have filled out the 80/20 Site-Wide On-Page Optimization - Worksheet and now know which pages you want to optimize and for which keywords.
Special instructions: For the purpose of this specific recipe do not follow the last chapter of that SOP (“Performing on-page optimization”). Instead, move to the next step of this recipe.
Step 2 - Perform an On-Page audit on each identified page
Outcome: You have filled out the SEO Audit Worksheet for each page that you have identified in Step 1 of this recipe and now know where each page can be improved.
Step 3 - Take action on each page to fix the identified issues
Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.
Browse the SOP Library on your member’s area by using the search functionality: