Goal:
To properly brainstorm, prioritize, structure and implement A/B tests for your business.
To properly brainstorm, prioritize, structure and implement A/B tests for your business.
Prerequisites or requirements:
- You need to have Google Optimize set up on your website (SOP059: How to Setup Google Optimize on your Website – web version)
- You should have Google Analytics’ conversion goals set up on your website (SOP021: Setting up Conversion Goals in Google Analytics – web version)
Why this is important:
Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.
Without a proper A/B testing process and prioritization in place, you are not able to confidently make business or UI/UX decisions.
When is this done:
Every time you want to run a new A/B test or a batch of A/B tests.
Every time you want to run a new A/B test or a batch of A/B tests.
Who does this:
The person responsible for marketing strategy or conversion rate optimization in your business.
The person responsible for marketing strategy or conversion rate optimization in your business.
Step 1 - Brainstorm and determine what you’re going to test
Outcome: You’ve got a list of ideas that you want to put to the test on your website.
Special instructions: On this step of the recipe you will only need to follow the “Determining what you are going to test” chapter of that SOP.
Step 2 - List out those tests and prioritize them
Outcome: You have prioritized your ideas according to the impact/effort score.
Step 3 - Design your test, launch your experiment, and analyze the results
Outcome: You have launched your experiment and are able to analyze its results.
Special instructions: For this step of the recipe you will start from the “Defining how you are going to test it” chapter of that SOP.