The Way How - Fractional CMO & Business Growth Consulting

AS FEATURED IN

IMAGE_familiar_agencies-1

You have hired agency after agency and internal team members, but the only thing that has increased is costs and frustration.

IMAGE_familiar_growth

You've hired, fired and rehired for the same marketing & sales roles creating a revolving door of mediocre performance.

IMAGE_familiar_no data

The cardinal sin for any business is to press forward blindly. Your team talks about impressions and gets excited while the top-line revenue on your PNL is a never-changing constant.

IMAGE_familiar_ideas-1

Regardless of how many creative ideas you come up with, execution falls flat causing each ads, email, social and SEO activities to exist in a silo, not a cohesive omni-channel strategy.

"Working with Jeremy, we grew our top-line revenue by $9,000,000 in 12 months through the systems he implemented in Hubspot. Mind. Blown."

Rick S~
[Director of Business Development]

TOONS_quote

TWH - Grow Faster_sign_WEB

Remove all of the guesswork

Skip the trial-and-error and the endless idea factories that amount to no action, and more importantly, no results.

Instead let us help you take the guesswork out of growth using our proven, client-acquisition funnels and strategies.

KEEP READING DON'T CLICK HERE

ICON_inconsistent acquisition

INCONSISTENT CLIENT ACQUISITION

You're making money each month, but you make 50% more one month, and 50% less the next creating chaos for your forecasting and PNL performance.

ICON_zero understanding

ZERO UNDERSTANDING OF WHERE YOUR REVENUE COMES FROM

There is a HUGE difference between Lead and Revenue Analytics. Ever had someone report on conversions in your marketing funnels? It's time to level up into real KPI's.

ICON_no standard operating

NO STANDARD OPERATING PROCEDURES

Knowing what to do is 1/3 of the battle. Knowing how to execute in an organized and scientific way, will give you the reporting necessary to know what is, and is not, working.

ICON_offer not working

YOUR OFFER ISN'T WORKING

Hear us say this loud and clear. Marketing in 2025 is a game of grabbing attention. Sure, you are finding clients, but if you want million-dollar months, you have to cut through the noise like never before.

ICON_complexity

COMPLEXITY CREEP

The longer you are in business, the more complicated your systems and decision making becomes, and bad decisions have devastating long term impact. Using the right tools and having us as a decision making sounding board will make all the difference.

ICON_every idea yours

EVERY IDEA IS YOUR IDEA

If your team members are not idea factories you have to carry the entirety of the weight of innovation, which might make you the bottleneck for growth. With everyone owners have to think about, are you really able to spend 96% of your week dedicated to growth?

Jeremy's enthusiasm and knowledge took our stagnant and outdated sales tactics and revitalized our team's enthusiasm for the entire process. We saw immediate results and process improvements, leads generated and overall motivation to scale our business.

Cayah H

Co-Founder & CEO

★★★★★

Working with Jeremy, we grew our top-line revenue by $9,000,000 in 12 months through the systems he implemented in Hubspot. Mind. Blown.”

Rick S

Director of Business Development

★★★★★

Jeremy came to us after 11 years of stagnant, $3 million in annual revenue, and we have grown over 50% year over year since working with him

Jacob G

Director of Sales

★★★★★

TWH_ICON_marketing foundations

MARKETING FOUNDATIONS

We move your house off the sand and build the foundations of your strategy: Buyer Personas, Channel Analysis, and Lead Analytics to understand where those pesky customers are hiding.

TWH_ICON_funnel optimization

FUNNEL OPTIMIZATION

We take the big ole marketing flashlight we built and shine it brightly on your customers to create sticky, highly converting funnels at fractions of the costs of traditional marketing.

TWH_ICON_analytics

REVENUE ANALYTICS

It's not enough to get a few clients, you need to know what your lead acquisition costs. So we build that for you too, giving you the ability to make decisions in real-time.

TWH_ICON_fill gaps

WE HELP FILL THE GAPS

When you grow, you hire. Instead of risking hard-earned revenue on hope and prayers that you hire right, leverage our "assembly line model" of highly trained marketers to achieve your goals.

TOONS_week 3

WEEK 1: The Who

BUYER PERSONAS
We'll teach you how to create powerful buyer personas that identify who your customers are, and where they are consuming information.

LEAD ANALYTICS
We deep dive into your existing channels to understand where your leads are coming from, and what optimizations can be made.

REVENUE ANALYTICS
Simply said, most businesses don't really know where their money is coming from, we're going to fix that.

week 2: The Why

MARKET RESEARCH
We'll hand you our market research to outline your competitors and their strategies so you know what the hell they are up to.

OUR PERSONAS FOR YOU
Using our research, we'll refine your personas to optimize targeting and outline the opportunities we have.

TOONS_week 2

TOONS_week 1

WEEK 3: The How

MARKETING CHANNEL PERFORMANCE
We dive deep into the analytics of your marketing and sales performance, reviewing real data to identify opportunities we can exploit. It's not enough to understand leads, we need to know what's actually making you money.

WEEK 4: Now... We Learn

IT'S GO TIME
No holds barred, we're going to give you a comprehensive strategy and show you how to improve revenue performance. You may not love everything we have to say, but our job isn't to tell you, or your partners & vendors, what you want to hear.

TOONS_truth

You've made it to this point, all that's left to do is hit the button so we can get started. Either we are right and your growth is about to be set on fire, or we're wrong and you get a bunch of free strategy.

Make the easiest decision ever and hit the damn button.

IT'S ABOUT TIME YOU CLICK ME

A Little Love Letter... To You ❤️

Failure Is A Choice, So Don't Choose It

If you're reading this, something might be broken within your business. My name is Jeremy Howell, and just like you, I've felt the pains and woes of entrepreneurship.

I created this business after working for, yet another, business that believed it was above best practices.

Spoiler alert, it wasn't...

I realized that my talents were constantly being bottled for the benefit of the undeserving, so just like you, I took that great leap to start my own business. In just a few months, we've grown our team to over 10 employees and our revenue beyond $1M Annually.

This isn't to boast, this is to tell you what is truly possible when you unleash our methods. I have helped grow countless organizations, and if something is truly broken with your business, I want you to know I am a listening ear, even if we don't work together.

To your continued success,

Jeremy Wayne Howell

Best_marketing_Consultant_Austin

What Else Can We Say?

It's time, you've made it this far, you might as well. We can't promise the world, but we can guarantee you will grow your business and have a hell of a good time in the process.

HIT THE DAMN BUTTON

IMAGE_link_have questions

IMAGE_link hover_FAQ

IMAGE_link_heartbeat

IMAGE_link hover_heartbeat

IMAGE_link_jeremy

IMAGE_link hover_jeremy

IMAGE_link_fun

IMAGE_link hover_fun

Have Some Questions, Friend?

What is Fractional CMO?

Real glad you asked.

A Fractional CMO, or Fractional Chief Marketing Officer, is a person who works fractionally, or part time within your business. The benefit is that you get higher level strategic thinking at a lower cost, and since our strategies are field tested and proven, you get results faster.

Ultimately, this allows you and your team to stay involved in the strategy and execution without the headaches of experimentation that increases time, cost and doesn't bring results.

If you are lacking the optimal management structure, we can step in until you are ready to take back over, which is ideal for clients looking to learn how to manage these types of creative teams.
What Can You Help Us With?
A lot.

The Way How is a collective of former C-Level Marketing and Business Development Executives in the highly competitive technology sectors. Our creative approach and selling system was built from thousands of hours of method testing of strategies from major coaching firms costing over $250,000 in total.
- Revenue Funnel Development
- SEO
- Paid Advertising
- Web Strategy
- Public Relations
- Marketing Automation
- CRM Development
- Revenue Analytics
- Team Management
Oh ya, don't forget to ask us about our Revenue Assembly Line model to help you fill in the gaps on your team, for $6 per hour.
Why Is the First Month Free?

We believe every business should have every chance to succeed, but the bottom line is not every business is ready for critical feedback, or growth. We can tell you exactly what you need to do to grow, that doesn't mean you are going to be willing to take action.

We also do not make decisions without data to support them, so we need time to unpack what you are doing that is working, not working or simply not being done at all.
Is The Way How Different From a Digital Agency?

Damn straight, and we're proud of that.

Typical agencies use a "do it for you" model of predetermined activities that "should help you grow"

The Way How is a team of Disruption Marketers that specialize in creating unique and unexpected experiences for your customers.

We aren't here to help you check the marketing and sales boxes. We're going to dig in to understand your customers almost as well as they understand themselves to create long-lasting results that empower your business to scale.

In many cases, we step in to Fractionally Manage Sales and Marketing teams to implement better processes, activities and focus areas to ensure your objectives are met.
What Happens After the Free Month?
Regardless of what happens, you're going to know more about who your customers are, and where to find them.

We get asked "whats the catch?" all time time, so let's address that elephant.

There is no catch. We are so confident in our ability to help optimize and find new ways of generating more revenue that we are willing to give you a free month.

Here's what we typically see:
- We set Weekly Calls to be your Marketing Sounding Board
- We'll Help Manage Your Strategy
- We Go Full Pirate Mode and Take Over the Rev Gen Ship
Is My Business Right for The Way How?
Businesses that are ready and willing to put the time in to grow. Period.

Common problems we solve are
- Inability to break through a revenue glass ceiling
- Under performing team members
- Basic agency parters who can't get the job done.
- Expanding Sales & Marketing teams is cost prohibitive.
- You actually want to make more than a Million Dollars before you retire.
- You're really good at what your business does, but you aren't a marketer.
You may be none of these, but you are just pissed off that you aren't growing faster. Settle down now, we've got you covered.
What Does it Cost to Work With The Way How?

Low - Commission Based

Mid - 799 per month

High - $4,500 per month

There is no way to tell you exactly what it's going to cost for your specific business until we unpack what needs to be done.

Our pricing is a calculation derived from market opportunity, resources needed, overall strategy and the hours necessary to help you effectively grow.

Roughly 50% of our clients are finding cash as the central roadblock to growth, and for these clients, we may work of a pure commission based model where we are only paid for your wins.
What's Next?

TWH - Halftone Background_WEB