Recipe 038: How to Run an outreach and PR campaign

Goal: 
Boost your company's or your website’s public exposure by connecting with journalists, editors, bloggers or social media.

Prerequisites or requirements: 

None

Why this is important: 
Building brand awareness increases the value of your brand, encouraging word of mouth recommendations and repeat business.

When is this done: 
On a new product or business launch.

Who does this: 
PR specialist or the marketing manager

Step 1 - Find journalists to pitch your business

Click here to view this SOP Outcome: Run an outreach campaign to find journalists in your niche to promote your product or service.

Step 2 - Find bloggers in any niche to promote your products

Click here to view this SOP Outcome: Run an outreach campaign to find bloggers in your niche to promote your product or service.

Step 3 - Creating an email outreach campaign on Apollo

Click here to view this SOP Outcome: Successfully send your outreach emails to a list of prospects for your business.