Recipe 005: How to Set Up An A/B Test Tool On Your Website

Goal:
Set up Google Optimize (the A/B testing tool) on your website, from scratch.

Prerequisites or requirements:

Some of these steps require you to be running either WordPress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS.

Why this is important:
A/B Testing allows you to make careful data-driven changes to your user experience. Google Optimize is free and integrates perfectly with your existing Google Analytics property.

When is this done:
Only once per website.

Who does this:
The person responsible for Website Management, Analytics, Conversion Rate Optimization.

Step 1 - Add Google Tag Manager to your Website

Click here to view this SOP

Outcome: Google Tag Manager is installed on your website.

Special instructions: You will only follow the SOP that applies to your specific platform (Wordpress, Shopify, or Squarespace).

Step 2 - Add Google Analytics to your website

Click here to view this SOP

Outcome: Google Analytics is perfectly configured and accurately reporting on your website’s traffic.

Special instructions:

You will only follow the SOP that applies to your specific platform (Shopify or Non-Shopify).
If you already have Google Analytics on your website feel free to jump to the last two sections of SOP 009: Adding Google Analytics to a site (web version) where you verify the setup of your Google Analytics and adding your first Google Analytics view.

Step 3 - Set up Google Optimize on your website

Click here to view this SOP

Outcome: Your Google Optimize setup is running, tested, and ready for you to start experimenting.