Recipe 026: How to Set Up Email Marketing And Automation

Goal: 
To set up automated email marketing for your business and to grow your email list.

Prerequisites or requirements: 

You should have signed up for an email marketing platform of your choice, for example: Mailchimp or ConvertKit.

Why this is important: 
Setting up email marketing and automation enhances communication, helps nurture leads, and drive sales for your business.

When is this done: 
Set it up once and review every other month.

Who does this: 
Email marketing specialist or the marketing manager.

Step 1 -Set up an amazing welcome email with MailChimp

Click here to view this SOP Outcome: Create a welcome email that is in-sync with your brand, and which will be sent automatically to your fresh newsletter subscribers.

Step 2 - Grow your email list with a content upgrade popup

Click here to view this SOP Outcome: Promote your content upgrade on your site using a popup to grow your email list.

Step 3 - Sending bulk outreach emails with Gmail

Click here to view this SOP Outcome: Setting up a system that will allow you to send bulk outreach emails directly from your Gmail.