Goal:
To set up the basic analytics foundations that every website should have no matter it’s niche or purpose.
To set up the basic analytics foundations that every website should have no matter it’s niche or purpose.
Prerequisites or requirements:
Some of these steps are designed for sites running either WordPress, Squarespace, or Shopify. If you aren’t, you will have to perform similar instructions on your own CMS.
Why this is important:
Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
Google Analytics is the most popular tool to measure website data to gather visitor insights. With it, you will be able to know the amount of traffic you are getting, and how your visitors are behaving inside your website.
When is this done:
Only once per website.
Only once per website.
Who does this:
The person responsible for Analytics possibly with the help of your webmaster.
The person responsible for Analytics possibly with the help of your webmaster.
Step 1 - Add Google Tag Manager to your Website
Outcome: Google Tag Manager is installed on your website.
Special instructions: You will only follow the SOP that applies to your specific platform (WordPress, Shopify, or Squarespace).
Step 2 - Add Google Analytics to your website
Outcome: Google Analytics is perfectly configured and accurately reporting on your website’s traffic.
Special instructions:
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You will only follow the SOP that applies to your specific platform (Shopify or non-Shopify).
Step 3 - Set up your conversion goals
Outcome: You have set up and tested the conversion events and goals that make sense to your business.