Recipe 040: How to Set up LinkedIn for lead generation

Goal: 
To set up a company page, and lead generation campaign for your business.

Prerequisites or requirements: 

You need to have an existing LinkedIn account.

Why this is important: 
LinkedIn can be an effective marketing channel to reach any professional audience.

When is this done: 
Once you’ve set up a landing page for your business.

Who does this: 
Performance marketer.

Step 1 - Set up a Linkedin Company Page

Click here to view this SOP Outcome: You will create a new LinkedIn company page and successfully set it up for growth and engagement.

Step 2 - Create a Linkedin ad account

Click here to view this SOP Outcome: You will finish setting up an ad account and ready to create your first LinkedIn ad campaign.

Step 3 - Create LinkedIn Lead Generation Ad Campaign

Take advantage of the many SOPs available in the library that address all the issues that can be uncovered by your audit.

Click here to view this SOP Outcome: You have a LinkedIn lead generation campaign up and running.

Step 4 - Set up a Linkedin lead generation form

Click here to view this SOP Outcome: You will have set up a new LinkedIn lead generation form ready to be used in your sponsored content or message ads.