Goal:
Writing a blog post that not only attracts the right kind of audience but also converts them into customers.
Writing a blog post that not only attracts the right kind of audience but also converts them into customers.
Ideal Outcome:
Part of the recipe assumes you’re using WordPress on your blog. But you can perform the equivalent actions on your own CMS.
Part of the recipe assumes you’re using WordPress on your blog. But you can perform the equivalent actions on your own CMS.
Why this is important:
Without a proper strategy backing up your blog posts you’ll spend a considerable amount of time writing content that will not help you achieve any of your goals.
Without a proper strategy backing up your blog posts you’ll spend a considerable amount of time writing content that will not help you achieve any of your goals.
When is this done:
Every time you want to write a new blog post.
Every time you want to write a new blog post.
Who does this:
Joint effort between the person responsible for SEO and Content.
Joint effort between the person responsible for SEO and Content.
Step 1 - Grab your keyword research spreadsheet (or perform keyword research if you don’t have done it yet)
Outcome: You have defined the exact keyword that you want to target with your blog post.
Special instructions: To be more efficient, you should perform comprehensive keyword research once every few months covering a large range of topics. Then, once you pick what you’re going to write about, perform in-depth keyword research on that specific topic.Step 2 - Create an awesome blog post outline
Step 3 - Perform on-page optimization on your blog post
Click here to view the Yoast SOP / Click here to view the RankMath SOP / Click here to view the SEO Press SOP
Outcome: You’ve perfectly optimized the content of your post for search engines.