AEO Services
People Trust The Call Over The Pitch
Buyers now ask ChatGPT, Gemini and Google's AI answers who to hire. The answer comes back like a referee's call: a few names, a few sources, next question. We work on getting your company into the rulebook those answers read from.
Times Named In the AI answers your buyers read.
Why Buyers Accept The Call
A buyer who asks an AI is handing off the hardest part of the search: narrowing the field. What they do with the answer runs on old psychology.
Shrink The Field
Choice overload 路 Iyengar and Lepper, 2000
In a grocery store study, shoppers who saw 6 jams were far more likely to buy than shoppers who saw 24. An AI answer is a short list, and we work on getting you onto it.
First And Last Stick
The serial position effect 路 Murdock, 1962
People remember the first and last items on a list best. When an answer lists 5 companies, the middle is where names get forgotten, so we give the AI reasons to lead with yours.
Borrowed Trust
Social proof 路 Cialdini, 1984
People look to what others choose before they decide. An answer that names you reads like a referral, so we line up your site, your profiles and your listings to tell the same true story.
Familiar Feels Safe
The mere exposure effect 路 Zajonc, 1968
The more often people see a name, the more they tend to like it. We aim for your name across many related questions, not 1 lucky answer.
Robots Hate Homework
The engineers behind AI answers want 1 thing from every response: a right answer, fast. So their systems lean on work that's already done: pages that already rank, facts stated plainly, details that match from 1 source to the next. A page that buries its answer under 3 paragraphs of warm-up loses to a page that doesn't. We put the answer where a machine can lift it in 1 sentence, and save the persuasion for the human who clicks through.
Google AI Overviews
Built on Google Search, so your rankings still count.
ChatGPT
Searches the web when a question needs fresh facts, and cites what it reads, so every key page needs a quotable answer up top.
Perplexity
Cites sources on nearly every answer, so the source might as well be you.
Want To Be Recommended? Say Who Shouldn't Hire You.
AI answers try to match a buyer to a fit. Plenty of companies describe themselves as perfect for everyone, which gives the machine nothing to match on. So we write down, plainly, who you're wrong for. It sounds backwards. It's also a clear signal to a machine about who you're right for, and it reads as honest to humans because it is.
Want on the shortlist? Admit you don't belong on every list.
How We Earn The Call
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List The Questions
The questions your buyers type into AI, in their own words, and who gets named today.
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Study The Sources
Which pages and sites each answer leans on in your category.
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Write The Answer First
Pages that answer the question in the opening line, with facts a machine can check.
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Line Up The Story
Your site, profiles and listings telling the same true story, so no source contradicts another.
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Check The Call
We ask the same questions on a schedule, track who gets named, and fix what's losing.
Count The Calls That Go Your Way
A ranking nobody reads doesn't pay. We count how often the answer is you, and what that brings in.
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Times Named
How often AI answers mention you when buyers ask about your category.
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Times Cited
How often those answers link to your pages as a source.
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AI Referral Pipeline
Leads and deals that arrived by way of an AI assistant. Revenue, not visits.
1,000 Calls On A Single Question
- The Situation
- A specialist testing lab that wanted to be the name AI answers trust.
- The Play
- Pages that settle each buyer question in the opening line.
- The Score
- AI answers cited the lab about 13,600 times in 87 days, across 74 different buyer prompts. Its top prompt drew 1,000 citations on its own, and daily citations reached 592 by late September.
Source: the client's AI citation tracking, June 26 to September 21, 2026. Name withheld.
Who Gets You The Call
- Jeremy Wayne Howell Calls The Shots
Personally directs your AEO work, from the questions we target to the pages we rewrite.
- Azra Hajdar Reads You The Results
Your day-to-day contact, who walks you through which companies the AI answers named on the latest check.
Fair Questions, Straight Answers
What's The Difference Between AEO And GEO?
Mostly the name. AEO, answer engine optimization, covers any tool that hands back 1 answer, from featured snippets to voice assistants. GEO, generative engine optimization, is the name researchers gave in 2023 to optimizing for AI tools that write an answer from several sources. Same goal: get named and get cited. We run them as 1 job.
Does AEO Replace SEO?
No. AI answers lean on pages that already rank, so SEO is the foundation and AEO is what you build on it. Skip the search work and the AI has nothing of yours to read.
How Does Generative Engine Optimization Work?
AI tools search the web, read what ranks, and summarize what credible sources agree on. GEO makes your pages easy to quote, puts the answer in the opening lines and keeps your facts consistent wherever you're described.
Can You Show Us What AI Says About Us?
Yes. We ask the questions your buyers ask, across the major AI tools, on a schedule, and log who gets named and which pages get cited. Answers shift from run to run, so we read the trend over weeks, never 1 screenshot.
When Will AI Answers Start Naming Us?
It depends on where you start. AI tools that search live can pick up a page soon after it's indexed. Answers built on what already ranks move as fast as your rankings do. We'll tell you which case you're in before you commit.
The Next Play
Content Marketing
When an AI answer quotes a source, somebody wrote it. Here's how to be that somebody.
Door #2PPC Management
Some searches are worth every cent you bid. Others are a bluff. Learn to tell them apart.
Door #3Psychology-First Marketing
Robots don't buy anything. The humans reading their answers do. Meet them.
Let's Have A Word With The Robot
Tell us the questions your buyers ask. We'll show you who AI names today, and what it would take to make it you.
Get a Free Audit