PPC Management Services
People Tell The Search Bar The Truth
Window shoppers are welcome to browse. We'd just rather you didn't pay for them. People often type what they want into a search bar more honestly than they'd say it out loud, so we bet on those moments, write the ad that answers them, and fold the rest.
Cost Per Customer Not cost per click.
What Happens In The Glance Before The Click
An ad gets a glance, not a read. In that glance your buyer runs a few very old mental shortcuts. We write for them.
Losses Feel Bigger
Loss aversion · Kahneman and Tversky, 1979
Losing something stings more than gaining the same thing pleases. So we name what your buyer is already losing today, like hours, deals or patience, and show the way out. No scare tactics.
The First Number Sticks
Anchoring · Tversky and Kahneman, 1974
The first number people see shapes how they judge the numbers after it. We choose which true number your ad leads with: a turnaround time, a customer count, a result you can prove.
Real Limits Only
Scarcity · Worchel, Lee and Adewole, 1975
In 1 study, the same cookies were rated more desirable from a jar of 2 than from a jar of 10. We use a deadline or a limit only when it's real. Fake countdown timers spend trust you'll need later.
Open A Loop
The information gap theory of curiosity · Loewenstein, 1994
People feel a pull to close the gap between what they know and what they want to know. A good ad opens a question that only the landing page answers, and the page answers it fast.
The Highest Bid Doesn't Always Win
Google built its ad auction around the searcher's experience. So it weighs how relevant your ad is and how likely people are to respond, not only what you bid. That's the builders' psychology written into the rules: they reward the ad people actually want. We write for the searcher first. A more relevant ad can earn a better position for the same bid, or the same position for less.
Google Ads
Ad quality counts beside your bid, so a relevant ad can win more and pay less.
Meta
Its auction weighs how likely people are to act on your ad, so a better ad can beat a bigger bid.
LinkedIn
Its auction scores relevance too, so we write to the person behind the job title.
Reddit
Its ads run in the feed among regular posts, so we write ads that belong in the thread.
Sometimes The Winning Move Is To Fold
Plenty of accounts pay for clicks they'd get free, like people searching your company's own name who were coming anyway. When a huge online marketplace switched off ads on its own brand name, economists found almost all of that traffic still arrived through the free listing (Blake, Nosko and Tadelis, 2015). So before we spend more, we test spending less. If competitors bid on your name, the math changes, and we test that too.
The best bet at the table is sometimes the 1 you don't place.
How We Work The Table
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Read The Table
Who buys, what a customer is worth and what you can afford to pay to win 1, before a cent moves.
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Pick Your Hands
The searches and audiences worth paying for, and which to fold.
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Write For The Glance
Ads built on how people decide in a moment, with landing pages that finish the thought.
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Watch The Pot
Tracking that follows each click past the form, to the sale.
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Raise Or Fold
Every week, more behind what wins and less behind what doesn't.
Count Your Chips When You Cash Out
Clicks are chips on the table. Customers are what you take home, so that's all we count.
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Cost Per Customer
What each paying customer costs you in ad spend. Not per click, not per form.
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Return On Ad Spend
Revenue earned against what the ads cost.
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Qualified Pipeline
The sales opportunities paid ads created, as your sales team defines them.
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Wasted Spend
The share of budget going to searches that never buy. Down is good.
Who's At The Table
- Jeremy Wayne Howell Calls The Bets
Personally decides which bets suit your business and which to walk away from.
- Azra Hajdar Keeps The Table Honest
Your day-to-day contact for the account, so a question about spend never waits for the next report.
Fair Questions, Straight Answers
What Is PPC Management?
Running your pay-per-click ads with 1 goal: more customers for what you spend. That covers what to bid on, the ads, the landing pages, the tracking, and moving money toward what works.
Which Ad Platforms Do You Run?
Google search, Meta, LinkedIn and Reddit, plus retargeting that follows up with people who already visited. We start where your buyers already are, and add the rest when the numbers say so.
Should We Bid On Our Own Company Name?
Test it before you decide. If competitors bid on your name, you may need to defend it. If they don't, you may be paying for clicks you'd get free. We run that test either way.
Why Are Our Clicks Up But Sales Flat?
Often because the account is tuned for clicks or form fills instead of buyers. We connect the ads to what happens after the click, so the bidding chases customers.
How Soon Will We Know If Ads Are Working?
Clicks start within days. Whether they turn into customers depends on your sales cycle, so we watch early signals weekly and judge the account on customers.
The Next Play
Show Us Your Hand
Bring your ad account, warts and all. We'll show you where the money goes and which bets to stop making.
Get a Free Audit