Growth Marketing Agency
Every Big Yes Starts Small
Strong businesses grow the way athletes get strong: a little more weight every week, on the right lifts. We find the lifts that move revenue, from the first click to the repeat order, add weight where it's working and drop what isn't.
Revenue Growth Rate Quarter after quarter.
How 1 Yes Turns Into A Habit
Growth is a chain of decisions, and each link makes the next easier if you design it that way.
Start Small
The foot-in-the-door technique 路 Freedman and Fraser, 1966
In the classic study, homeowners who first agreed to a small request were far more likely to later accept a big, ugly sign on their lawn. So the first ask is small: a tool, a trial, a short call.
Stay In Character
Commitment and consistency 路 Cialdini, 1984
Once people say yes, they like to keep acting like someone who said yes. A customer who chose you once is ready to choose you again, so we make buying again easy.
Nail The Ending
The peak-end rule 路 Kahneman and others, 1993
People remember an experience by its high point and its final moment, not the average. So we design the moments customers retell: the first win, and the wrap-up.
Let Customers Recruit
Social proof 路 Cialdini, 1984
People decide by watching people like them. Reviews, referrals and customer stories turn each happy customer into the next customer's reason to buy.
Your Fastest Growth Might Already Be A Customer
A question Jeremy Wayne Howell asks on first calls: what are you doing today to get customers who already pay you to spend more? If the honest answer is "not much", that's your first lift. Growth plans love strangers. The people who already said yes are sitting in your CRM, waiting to be asked.
The heaviest lift in business is a stranger. Start with the people who already said yes.
How We Program Your Growth
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Test Your Max
Where revenue comes from today, by channel, customer type and cost to win.
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Find The Weak Link
The step between first click and repeat order that's losing the most revenue.
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Add Weight Slowly
Small, fast tests on that step, 1 change at a time, so you know what worked.
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Keep What Lifts
Winners go into the routine. Losers get dropped without a funeral.
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Run It Again
Then the next weak link, and the next. That's how small gains stack.
We Track The Weight, Not The Workout
A busy gym is not a strong athlete. We measure what you can lift now that you couldn't last quarter.
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Revenue Growth
How fast revenue grows, quarter over quarter.
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Customer Lifetime Value
What a customer is worth across the whole relationship.
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Payback Period
How long a new customer takes to pay back what it cost to win them.
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Expansion Revenue
What existing customers spend on top of their first purchase.
Your Spotters
- Jeremy Wayne Howell Programs The Lifts
Personally picks the lifts that move revenue and the order to do them in.
- Azra Hajdar Spots Every Rep
Your day-to-day contact, keeping each test on schedule and each result in front of you.
Fair Questions, Straight Answers
Is Growth Marketing Just Running More Ads?
No. Ads buy traffic for as long as you pay. Growth marketing works on every step from first click to repeat order, and ads are 1 lever among many.
Is Growth Marketing The Same As Growth Hacking?
Cousins. Growth hacking got famous for quick tricks. Growth marketing keeps the testing habit and aims it at revenue that lasts. A spike that's gone next month isn't growth.
Should We Market To Customers Who Already Pay Us?
Yes, and early. Customers who already pay you are often the quickest growth you've got, so we look at repeat orders, upgrades and referrals before we buy a new click.
Can You Run Growth Tests On A Long B2B Sales Cycle?
Yes, with 1 adjustment. A closed deal can take months to read, so we test the steps with enough volume to learn from, like replies, booked calls and renewals.
What If A Test Fails?
Then it did its job. A failed test shows you where not to add weight, and it costs a lot less than a failed quarter.
The Next Play
Ready To Add Some Weight?
Show us where your revenue comes from today. We'll show you the weakest link and the first test we'd run on it.
Get a Free Audit