Before Your AI Eats The Month
Your shiny new AI agents run on HubSpot Credits. Find out how many you'll burn, how many your plan actually includes, and what happens when the tank hits empty.
Every rate pulled straight from HubSpot's own catalog. Last checked October 1, 2026.
Pick your plan, tell us how hard your agents work, and watch your month play out. No spreadsheets were harmed.
What you pay for. Heads up: HubSpot only counts your single highest allotment. They don't stack.
How often each agent and workflow runs in a normal month. Ballpark is fine. That's the whole point.
Resolve one conversation (chat, email, forms): 50 credits
0 credits
Hold one minute of voice conversation: 50 credits
0 credits
Recommend outreach for one lead: 100 credits
6,000 credits
Answer one prompt for one record: 10 credits
4,000 credits
Personalize one email for a contact: 10 credits
0 credits
Generate one piece of content: 1,000 credits
0 credits
Generate one new knowledge base article: 200 credits
0 credits
Start payment collection outreach for one invoice: 500 credits
0 credits
Use one action unit: 1 credit
0 credits
Use one action unit: 1 credit
0 credits
Execute one AI action in a workflow: 10 credits
1,500 credits
Track intent signals for one company for one month: 10 credits
0 credits
Create one company record from market segments: 10 credits
0 credits
Monitor one company for one custom signal for one month: 50 credits
0 credits
Use a dataset once in a workflow, segment, CRM sync or export: 25 credits
0 credits
Use a dataset once in a workflow, segment, CRM sync or export: 75 credits
0 credits
Use a dataset once in a workflow, segment, CRM sync or export: 200 credits
0 credits
Every number in this calculator, straight from HubSpot's published rate sheet. Beta features can change as HubSpot builds them out.
| Feature | What uses credits | Credits |
|---|---|---|
| Customer Agent | Resolve one conversation (chat, email, forms) | 50 |
| Customer Agent, voice Beta | Hold one minute of voice conversation | 50 |
| Prospecting Agent | Recommend outreach for one lead | 100 |
| Data Agent | Answer one prompt for one record | 10 |
| Nurture Agent Beta | Personalize one email for a contact | 10 |
| Content Agent Beta | Generate one piece of content | 1,000 |
| Knowledge Base Agent Beta | Generate one new knowledge base article | 200 |
| Revenue Agent Beta | Start payment collection outreach for one invoice | 500 |
| Custom agents Beta | Use one action unit | 1 |
| Work agents (HubSpot Work) Beta | Use one action unit | 1 |
| Workflows | Execute one AI action in a workflow | 10 |
| Intent | Track intent signals for one company for one month | 10 |
| Intent Beta | Create one company record from market segments | 10 |
| Intent, custom signals Beta | Monitor one company for one custom signal for one month | 50 |
| Data Studio, under 500k rows Beta | Use a dataset once in a workflow, segment, CRM sync or export | 25 |
| Data Studio, 500k to 5M rows Beta | Use a dataset once in a workflow, segment, CRM sync or export | 75 |
| Data Studio, over 5M rows Beta | Use a dataset once in a workflow, segment, CRM sync or export | 200 |
One allotment per account, set by your highest edition. They don't stack. We checked.
500 credits a month with Smart CRM, Marketing, Sales, Service, Content or Revenue Hub
500 credits a month with Data Hub or the Customer Platform
3,000 credits a month with Smart CRM, Marketing, Sales, Service, Content or Revenue Hub
5,000 credits a month with Data Hub or the Customer Platform
5,000 credits a month with Smart CRM, Marketing, Sales, Service, Content or Revenue Hub
10,000 credits a month with Data Hub or the Customer Platform
Marketing Pro plus Sales Enterprise? That's 5,000 credits, not 8,000. Sorry.
Think of them as jet fuel for HubSpot's AI. Every time an agent does its job, like Customer Agent closing a chat or a workflow running an AI step, it burns a set number of credits. The tank refills every month, and leftovers don't roll over.
Only users on paid seats can use them.
Yep. Once you buy packs, HubSpot sets a ceiling 50% above your monthly credits and pings your admins at 75%, 85% and 90%. You can cap individual features too.
Walk into that meeting with a forecast, a hard cap, and proof of what every credit bought. We build all 3 for you.
Book my credit checkSources: HubSpot Product & Services Catalog (opens in a new tab) and Manage HubSpot Credits (opens in a new tab). Covers HubSpot's standard seat-based plans. Accounts on HubSpot's flexible seats-and-credits plans have higher allotments, and credits there also cover email sends, calling minutes and standard workflow actions. A planning estimate; HubSpot's billing is the final word.