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The Way How Journal

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How to market your business, from the people who do it every day.

  1. How to Handle NetSuite REST Web Services Payload Structure Changes The NetSuite REST API isn't the hard part. The quiet payload change after a new release is. Here's how to see it coming. 1 Min Answer · 7 Min Full Guide
  2. The Ultimate Guide to HubSpot Buyer Persona Templates and ICPs Same age, same income, same city, opposite reasons to buy. Here's how to build HubSpot personas around the why. 1 Min Answer · 9 Min Full Guide
  3. How to build a marketing automation machine without losing your mind Build a marketing process automation machine that drives revenue without the overwhelm—start here. 9 Min Read
  4. Chief Marketing Officer 101: Hiring Guide Today's CMO is 4 jobs wrapped in 1 title. Here's how to tell whether you're hiring the right person for all 4. 1 Min Answer · 8 Min Full Guide
  5. The Definitive Guide to HubSpot Transactional Email Your password reset email is a promise. Here's how to keep it out of spam, and off your marketing IP. 1 Min Answer · 8 Min Full Guide
  6. Securing NetSuite REST APIs and Navigating Governance Policies Attackers rarely crack the encryption. They borrow an integration that was given too much power. Here's how to lock yours down. 1 Min Answer · 9 Min Full Guide
  7. Marketing Operational Efficiency: Why Your Strategy is Leaking Money Every new tool promised momentum. Now your team spends its day patching data between them. Here's how to clean the pipes. 1 Min Answer · 9 Min Full Guide
  8. The Ultimate Guide to HubSpot Email AB Testing Your winning subject line might be losing you the relationship. Here's what an email test should really be asking. 1 Min Answer · 8 Min Full Guide
  9. HubSpot Features and Pricing: From Starter to Enterprise The price on HubSpot's pricing page is rarely the price you pay. Here's where the gap hides. 1 Min Answer · 9 Min Full Guide
  10. AI Tools for Software Development That Will Save You Hours Your newest teammate is eager, inexperienced and writes code faster than you can review it. Here's how to supervise it. 1 Min Answer · 7 Min Full Guide