Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

7 min read

How to build your first AI ML tech stack without losing your mind

The Certainty Gap in the Machine Age An AI ML tech stack is the complete, layered set of tools, frameworks, and infrastructure that powers an AI system — from raw data all the way to a live, monitored application.

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9 min read

How to Align Sales Strategy with Customer Behavior for Maximum Efficiency

The Friction in the Funnel: Why More Data Isn't Solving Your Sales Problem Customer behavior sales optimization is the practice of aligning your...

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9 min read

The Role of the Marketing Automation Consultant Unravelled

Beyond the Tooling: Why Your Automated Funnel is Stalled A marketing automation consultant is a specialist who helps businesses design, fix, and...

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8 min read

Ultimate HubSpot CRM Checklist for Small Business

The Chaos of Growth: Why Spreadsheets Fail the Trust Test HubSpot CRM for small business is one of the most searched CRM topics online — and for good...

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6 min read

How to Handle NetSuite REST Web Services Payload Structure Changes

Overcoming the Cognitive Friction of NetSuite Integration Shifts The NetSuite SuiteTalk REST web services guide is the essential reference for any...

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9 min read

The Ultimate Guide to HubSpot Buyer Persona Templates and ICPs

Beyond the Demographic Myth: Why Your Audience Targeting is Stalled HubSpot buyer persona templates give marketers and revenue teams a structured way...

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9 min read

How to build a marketing automation machine without losing your mind

The Illusion of Efficiency: Why More Tools Aren't Saving Your Marketing Marketing process automation is the systematic use of software and rules to...

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7 min read

Chief Marketing Officer 101: Hiring Guide

The Black Box of Modern Marketing Leadership A chief marketing officer is the senior executive responsible for leading an organization's entire...

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8 min read

The Definitive Guide to HubSpot Transactional Email

Beyond the Inbox: Why Transactional Trust is Your Strongest Growth Lever HubSpot transactional email is a paid add-on for Marketing Hub Professional...

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8 min read

Securing NetSuite REST APIs and Navigating Governance Policies

The Cost of Uncertainty in Enterprise Integrations NetSuite REST web services security practices are the foundation of any integration your business...

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