Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.
349 articles · page 3 of 35
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Jeremy Wayne Howell : Jun 25, 2026 5:43:37 AMThe Friction of Certainty: Why We Want to Test What We Cannot Easily Change HubSpot transactional email A/B test capabilities are more limited than most marketers expect — and that gap creates real friction for teams trying to optimize their most critical customer communications.
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Jeremy Wayne Howell : Jun 24, 2026 6:04:32 PMWhen the Protocol Changes, the Data Risk Gets Quiet — and That's the Problem NetSuite SuiteTalk SOAP to REST data integrity checks are the difference between a migration that looks successful and one that actually is successful. Most teams notice the obvious failures — broken authentication, missing fields, HTTP 500 errors. What they miss are the silent ones: duplicate records created by retry logic, custom fields that map differently across protocols, partial writes that succeed on one end and fail on the other with no visible error.
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Jeremy Wayne Howell : Jun 24, 2026 6:04:22 PMThe Oracle Mandate: Deciphering the NetSuite SuiteTalk Legacy Integration Upgrade Timeline The Illusion of Stability
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Jeremy Wayne Howell : Jun 24, 2026 6:04:20 PMThe Looming 2028 Deadline: Why Your NetSuite Integration is Operating on Borrowed Time NetSuite SuiteTalk SOAP to REST record access patterns are shifting in a fundamental, irreversible way — and if your integrations still depend on SOAP, you're working against a hard deadline.
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Jeremy Wayne Howell : Jun 24, 2026 5:43:28 AMBeyond the Hype: The Psychology of AI Adoption Understanding hubspot ai features pricing is harder than it should be — and that gap between what's advertised and what you actually pay is where most buying decisions go wrong.
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Jeremy Wayne Howell : Jun 23, 2026 5:43:37 AMBeyond the Black Box: Why Most AI Products Fail Before the First Line of Code AI product development is the practice of building products where artificial intelligence drives core functionality — across research, design, engineering, and iteration.
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Jeremy Wayne Howell : Jun 22, 2026 5:43:21 AMThe Cost of Quiet Deprecations: Why Legacy Integrations Breed Operational Anxiety NetSuite SuiteTalk SOAP session management changes have fundamentally altered how integrations authenticate, maintain sessions, and stay alive — and if your team hasn't caught up, your integrations may already be running on borrowed time.
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Jeremy Wayne Howell : Jun 19, 2026 5:49:02 AMThe Illusion of Activity: Why Your Growth is Stalled A growth strategy roadmap is a structured plan that connects your current business position to a future revenue goal — through prioritized initiatives, clear ownership, defined timelines, and measurable milestones.
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Jeremy Wayne Howell : Jun 18, 2026 5:43:47 AMBeyond the Timer: Why Your Automation Feels Robotic HubSpot drip campaigns are automated email sequences that send the right message to the right person at the right time — triggered by behavior, not just a calendar.
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Jeremy Wayne Howell : Jun 17, 2026 5:43:40 AMWhat Does HubSpot Website Hosting Actually Cost? HubSpot website hosting price starts at $0 and scales with the Content Hub plan you choose. Here's a quick snapshot: