Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

12 min read

From Clicks to Conversions: Mastering Marketing Data Analysis

Jeremy Wayne Howell: Dec 24, 2025 3:40:52 PM

Why Your Data Isn't Driving Growth (and How to Fix It) Marketing data analysis is the process of collecting, measuring, and interpreting data from your marketing activities to understand what's working, what's not, and why—so you can make smarter...

12 min read

Connect & Conquer: The HubSpot Integrations You Need to Know

Jeremy Wayne Howell: Dec 23, 2025 3:40:58 PM

From Tech Stack Chaos to a Unified Customer System HubSpot integration connects your existing business tools with HubSpot CRM to automatically sync...

9 min read

Power Up Your Store: HubSpot Ecommerce Automation Explained

Jeremy Wayne Howell: Dec 22, 2025 3:40:38 PM

From Manual Chaos to Automated Clarity HubSpot ecommerce automation connects your online store to HubSpot's CRM and marketing platform, automatically...

13 min read

From Spend to Success: Optimizing Marketing for Maximum Return

Jeremy Wayne Howell: Dec 19, 2025 5:40:37 PM

Why Your Marketing Dollars Are Working Harder Than You Think—In the Wrong Direction Boost marketing ROI by shifting from reactive optimization to...

12 min read

The Fractional CMO Phenomenon Unpacked

Jeremy Wayne Howell: Dec 19, 2025 11:54:43 AM

Understanding the Fractional CMO: A Definition That Matters The Fractional CMO definition is simple: a senior marketing executive who works with your...