Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

10 min read

A Practical Guide to Healthcare Revenue Cycle Analytics

From Flying Blind to Financial Clarity Healthcare revenue cycle analytics uses data-driven insights to optimize every stage of the revenue cycle, from patient registration to final payment. Unlike traditional revenue cycle management (RCM) that...

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13 min read

The Ins and Outs of Anchoring Bias Marketing

Why Your 'Perfect' Price Is a Shot in the Dark Anchoring bias marketing is the strategic use of an initial reference point—like a higher price, a...

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10 min read

From Growth to Pricing: A Deep Dive into Revenue Management Analytics

Why Most Revenue Strategies Fail Before They Start Revenue management and analytics is the practice of using data to predict customer behavior and...

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13 min read

7 Questions to Ask Before Hiring CMO Services

Why Marketing Leadership Matters More Than Marketing Activity CMO services provide senior-level marketing leadership on a flexible basis, helping...

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9 min read

Unlock Sales: HubSpot Ecommerce Workflows That Work

Introduction: Beyond Automation, Towards Certainty HubSpot ecommerce workflows are automated sequences triggered by customer behavior, like...

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12 min read

Don't Just Sell, Funnel: Your Blueprint for Lead Generation Success

Why Most Sales Funnels Feel Like Guesswork (And What Actually Drives Conversion) Build sales funnels effectively by following these core steps:

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13 min read

Marketing Mavericks: Unforgettable Disruptive Campaigns

Why Most "Disruptive" Marketing Isn't Actually Disruptive Disruptive marketing examples aren't just about being loud, weird, or shocking for...

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13 min read

The Definitive Guide to Revenue Cycle Analytics

From Financial Fog to Predictable Performance What is revenue cycle analytics? Revenue cycle analytics is the use of data to analyze, track, and...

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11 min read

Don't Just Hire a Fractional CMO, Hire the Right One

Moving from Marketing Chaos to Strategic Clarity Fractional CMO hire is a critical decision for companies seeking experienced marketing leadership...

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12 min read

Frame Your Success: Mastering the Framing Effect in Marketing

Why Your Marketing Message Matters More Than Your Product Features Framing effect marketing is a psychological principle where the way you present...

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