Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

9 min read

B2B SaaS Growth: The 4 Stages to $100M ARR

Why Most Scaling Engines Stall Before Takeoff B2B SaaS growth follows a fixed sequence — and most companies that stall don't have a tactics problem. They have a stage problem.

Read More

12 min read

Marketing Attribution Models: When to Use Each One | HubSpot

Marketing attribution is the practice of assigning credit for a conversion to the marketing touchpoints that influenced it. An attribution model is...

Read More

8 min read

Can You A/B Test HubSpot Transactional Emails? Workarounds and Solutions

The Friction of Certainty: Why We Want to Test What We Cannot Easily Change HubSpot transactional email A/B test capabilities are more limited than...

Read More

10 min read

How to Verify Data Integrity in NetSuite SuiteTalk SOAP to REST

When the Protocol Changes, the Data Risk Gets Quiet — and That's the Problem NetSuite SuiteTalk SOAP to REST data integrity checks are the difference...

Read More

8 min read

The Ultimate Guide to NetSuite SuiteTalk Legacy Integration Upgrade

The Oracle Mandate: Deciphering the NetSuite SuiteTalk Legacy Integration Upgrade Timeline The Illusion of Stability

Read More

10 min read

Everything You Need to Know About NetSuite SuiteTalk SOAP to REST

The Looming 2028 Deadline: Why Your NetSuite Integration is Operating on Borrowed Time NetSuite SuiteTalk SOAP to REST record access patterns are...

Read More

9 min read

The Cost of Going AI: HubSpot AI Features and Pricing Breakdown

Beyond the Hype: The Psychology of AI Adoption Understanding hubspot ai features pricing is harder than it should be — and that gap between what's...

Read More

6 min read

How to Win at AI Product Development

Beyond the Black Box: Why Most AI Products Fail Before the First Line of Code AI product development is the practice of building products where...

Read More

8 min read

Keep Your Integrations Alive Amidst NetSuite SOAP Session Updates

The Cost of Quiet Deprecations: Why Legacy Integrations Breed Operational Anxiety NetSuite SuiteTalk SOAP session management changes have...

Read More

9 min read

Roadmap to Riches and How to Design Your Growth Strategy

The Illusion of Activity: Why Your Growth is Stalled A growth strategy roadmap is a structured plan that connects your current business position to a...

Read More