Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

7 min read

How to Integrate with HubSpot API in 7 Easy Steps

Jeremy Wayne Howell: Jun 2, 2026 9:45:33 PM

Where Most Integrations Go Sideways Before the First API Call The HubSpot API is a set of web-based interfaces that lets developers read, write, and automate data inside HubSpot's Smart CRM — connecting contacts, deals, companies, workflows, and...

7 min read

Why Lead Gen SEO Is the Secret Sauce of Marketing

Jeremy Wayne Howell: Jun 2, 2026 9:45:32 PM

Beyond the Vanity of Page One Rankings Lead gen SEO is the practice of optimizing your website to attract visitors who are actively searching for...

7 min read

Why Your Site Might Be Slower Than Your Prospects Think

Jeremy Wayne Howell: Jun 2, 2026 9:45:32 PM

The Invisible Friction Costing You Certainty Why Your Site Might Be Slower Than Your Prospects Think

7 min read

Comprehensive SEO Audit Checklist: 10 Smart Strategies

Jeremy Wayne Howell: Jun 2, 2026 9:45:31 PM

Beyond the Algorithm: Why Your Growth Is Stalled An seo audit checklist is a structured process for diagnosing why your website isn't ranking,...

6 min read

How to Start HubSpot API Integration in Less Than an Hour

Jeremy Wayne Howell: Jun 2, 2026 9:45:31 PM

Beyond the Code: Why Your Integration Strategy Fails Before the First API Call HubSpot API integration is the process of connecting HubSpot's CRM and...

10 min read

The Ultimate Guide to User Journey Personas in UX Design

Jeremy Wayne Howell: Jun 2, 2026 9:45:30 PM

Why Your UX Maps Are Lying to You A user journey persona is a research-backed, semi-fictional character that represents a real segment of your users...