Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.
349 articles · page 4 of 35
8 min read
Jeremy Wayne Howell : Jun 16, 2026 12:28:47 PMThe Cost of Certainty: Navigating the NetSuite API Shift NetSuite SuiteTalk SOAP to REST testing tools are now a critical part of any integration team's toolkit — because Oracle NetSuite has officially begun phasing out its legacy SOAP Web Services in favor of modern REST APIs, and the 2028.2 deadline is closer than most teams realize.
9 min read
Jeremy Wayne Howell : Jun 16, 2026 5:43:48 AMWhy Most Custom AI Chatbots Fail Before They Ever Help Anyone Custom AI chatbot development is one of the fastest-growing investments in enterprise technology — and one of the most frequently misunderstood.
8 min read
Jeremy Wayne Howell : Jun 15, 2026 5:43:45 AMThe Cost of Friction: Why Your NetSuite Integration is Stalled NetSuite REST API search result pagination controls how large datasets are broken into manageable pages when querying records or running SuiteQL queries through NetSuite's REST web services.
9 min read
Jeremy Wayne Howell : Jun 12, 2026 5:49:32 AMThe Cost of Denial: Why the 2028 SOAP Deprecation is a Psychological Hurdle, Not Just a Technical One NetSuite SuiteTalk SOAP search migration is the process of replacing legacy SOAP-based search operations in NetSuite with modern REST web services — and if your integrations still rely on SOAP, the clock is already running.
8 min read
Jeremy Wayne Howell : Jun 11, 2026 5:43:57 AMThe Real Cost of "Free" Hosting: What HubSpot Actually Charges HubSpot hosting pricing is one of the most misunderstood topics for founders and marketing leaders evaluating their website stack. The short answer: hosting is included at no extra charge across all Content Hub tiers — including the free tier. But the full picture is more nuanced.
6 min read
Jeremy Wayne Howell : Jun 10, 2026 5:43:53 AMWhen Your CRM Feels Like a Liability Instead of an Asset HubSpot Sales Hub implementation is the process of configuring HubSpot's sales platform — pipelines, deal stages, automation, reporting, and integrations — so your team can prospect, manage, and close deals efficiently.
9 min read
Jeremy Wayne Howell : Jun 9, 2026 5:43:55 AMThe Certainty Gap in the AI Gold Rush Choosing the right enterprise AI software solutions may be the most consequential technology decision your organization makes this decade — and most leaders are making it under pressure, with incomplete information, and a quiet fear of getting it wrong.
9 min read
Jeremy Wayne Howell : Jun 8, 2026 5:43:38 AMThe Clock Is Already Running on Your NetSuite Integrations NetSuite SOAP to REST migration is no longer optional — it is a time-bound business continuity requirement with a hard deadline of the 2028.2 NetSuite release, after which all SOAP endpoints will be permanently disabled.
8 min read
Jeremy Wayne Howell : Jun 5, 2026 12:43:23 PMThe Hidden Friction in NetSuite Integrations NetSuite SuiteTalk record type differences are one of the most common sources of broken integrations, stalled automation projects, and developer frustration inside growing businesses.
7 min read
Jeremy Wayne Howell : Jun 5, 2026 12:42:58 PMThe Cost of Integration Inertia: Why Your NetSuite Architecture is Stalling Growth NetSuite SOAP record handling differences come down to a few core structural and operational gaps that affect every developer or integration team working with the platform today.