9 min read
Jeremy Wayne Howell: Jan 30, 2026 3:50:34 PM
Why Your Customers Hesitate (And What to Do About It) Loss aversion marketing is the practice of framing offers to emphasize what customers stand to lose by not acting, rather than what they'll gain. It works because the pain of losing is...
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11 min read
Jeremy Wayne Howell: Jan 29, 2026 8:56:53 PM
Why Most B2B Sales Playbooks Fail (And How to Build One That Works) B2B sales strategy is the structured, data-informed plan that defines how your...
11 min read
Jeremy Wayne Howell: Jan 28, 2026 8:42:32 PM
Your CRM Should Adapt to You, Not the Other Way Around HubSpot custom development is the process of extending HubSpot's platform beyond its native...
8 min read
Jeremy Wayne Howell: Jan 27, 2026 8:43:24 PM
Beyond the Spreadsheet: The Hidden Costs of a Disconnected Development Business CRM for real estate developers is specialized software designed to...
13 min read
Jeremy Wayne Howell: Jan 26, 2026 8:42:11 PM
Beyond the Map: Why Your Customer's Path Isn't a Straight Line The 4 stages of customer journey are typically defined as: Awareness (recognizing a...
10 min read
Jeremy Wayne Howell: Jan 22, 2026 8:41:25 PM
From Chaos to Clarity: A New Way to See Your Leads Outbound marketing leads are potential customers you reach out to directly, rather than waiting...
12 min read
Jeremy Wayne Howell: Jan 21, 2026 8:41:00 PM
Why Most Product Launches Feel Like Betting on Uncertainty A go to market process is the structured system that connects your product to the people...
12 min read
Jeremy Wayne Howell: Jan 20, 2026 7:42:21 PM
From Tactics to Trust: The Real Role of a Strategist A web marketing strategist is a professional who plans, develops, and guides digital marketing...
13 min read
Jeremy Wayne Howell: Jan 19, 2026 7:58:03 PM
Beyond the Dashboard: Why Your Data Feels Like a Black Box Marketing analytics solutions are software platforms that collect, integrate, and analyze...
10 min read
Jeremy Wayne Howell: Jan 18, 2026 7:41:17 PM
Beyond the Balance Sheet: Why Your Revenue Cycle Feels Like Guesswork Revenue cycle analytics is the use of data-driven methods to measure, predict,...