Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.
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Jeremy Wayne Howell : Jul 8, 2026 5:43:53 AMThe Black Box of Modern Marketing Leadership A chief marketing officer is the senior executive responsible for leading an organization's entire marketing strategy — from brand and demand generation to customer experience and revenue growth.
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Jeremy Wayne Howell : Jul 7, 2026 5:43:45 AMBeyond the Inbox: Why Transactional Trust is Your Strongest Growth Lever HubSpot transactional email is a paid add-on for Marketing Hub Professional and Enterprise that lets you send relationship-based emails — like order confirmations, password resets, and account updates — through a dedicated IP address, completely bypassing a contact's subscription preferences.
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Jeremy Wayne Howell : Jul 6, 2026 5:43:24 AMThe Cost of Uncertainty in Enterprise Integrations NetSuite REST web services security practices are the foundation of any integration your business depends on — and getting them wrong is far more costly than most teams realize.
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Jeremy Wayne Howell : Jul 3, 2026 5:43:40 AMYour Marketing Engine Is Running — But Is It Moving You Forward? Marketing operational efficiency is the measure of how much revenue output your marketing function generates relative to the time, money, and resources it consumes.
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Jeremy Wayne Howell : Jul 2, 2026 5:43:40 AMBeyond the Click: Why Most Email Experiments Fail to Build Trust HubSpot email A/B testing is one of the most direct ways to stop guessing and start learning what your audience actually responds to. Here's the short version:
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Jeremy Wayne Howell : Jul 1, 2026 5:43:51 AMThe Certainty Gap: Why CRM Decisions Feel Like a Gamble HubSpot features and pricing can feel deceptively simple at first glance — until you realize the published price is rarely what you actually pay.
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Jeremy Wayne Howell : Jun 30, 2026 5:43:44 AMBeyond the Autocomplete: Why Developers Are Rethinking Everything AI tools for software development have moved well past simple autocomplete — and if you're trying to figure out which ones are actually worth your time, here's a fast answer:
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Jeremy Wayne Howell : Jun 29, 2026 5:43:44 AMWhen the Integration That "Just Works" Stops Working If you need to migrate NetSuite SOAP web services to REST, here is what you need to know right now:
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Jeremy Wayne Howell : Jun 26, 2026 5:43:48 AMWhy Most Scaling Engines Stall Before Takeoff B2B SaaS growth follows a fixed sequence — and most companies that stall don't have a tactics problem. They have a stage problem.
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Jeremy Wayne Howell : Jun 25, 2026 5:29:11 PMMarketing attribution is the practice of assigning credit for a conversion to the marketing touchpoints that influenced it. An attribution model is the rule that decides how that credit gets split. Pick the wrong rule and you will defund the channels that actually create pipeline. Pick the right one and you can finally answer the only question your CFO cares about: which marketing dollars turned into revenue.