Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

11 min read

Demystifying Go-to-Market: A Plain English Guide to Your GTM Plan

Beyond the Buzzword Define go to market and you'll find dozens of definitions that sound smart but feel vague. Most explanations treat it like a checklist. A few even make it sound like magic.

Read More

12 min read

The Art of Attraction: Essential Elements of Inbound Marketing Web Design

Your Website Isn't Broken—But Your Strategy Might Be Inbound marketing web design is not about making your website look modern. It's about building a...

Read More

12 min read

From Denials to Dollars: Mastering Revenue Cycle Management Analytics

The Unseen Friction in Your Financial Engine Revenue cycle management analytics is the systematic use of data to analyze, track, and optimize the...

Read More

12 min read

From Clicks to Conversions: Mastering Marketing Data Analysis

Why Your Data Isn't Driving Growth (and How to Fix It) Marketing data analysis is the process of collecting, measuring, and interpreting data from...

Read More

12 min read

Connect & Conquer: The HubSpot Integrations You Need to Know

From Tech Stack Chaos to a Unified Customer System HubSpot integration connects your existing business tools with HubSpot CRM to automatically sync...

Read More

9 min read

Power Up Your Store: HubSpot Ecommerce Automation Explained

From Manual Chaos to Automated Clarity HubSpot ecommerce automation connects your online store to HubSpot's CRM and marketing platform, automatically...

Read More

13 min read

From Spend to Success: Optimizing Marketing for Maximum Return

Why Your Marketing Dollars Are Working Harder Than You Think—In the Wrong Direction Boost marketing ROI by shifting from reactive optimization to...

Read More

12 min read

The Fractional CMO Phenomenon Unpacked

Understanding the Fractional CMO: A Definition That Matters The Fractional CMO definition is simple: a senior marketing executive who works with your...

Read More

11 min read

From Awareness to Advocacy: Mastering the Client Acquisition Funnel

Why Most Client Acquisition Funnels Feel Like Guesswork A client acquisition funnel is a structured framework that maps how prospects move from...

Read More

12 min read

Beyond the Buzz: Unpacking Disruption in Advertising

Why "Disruptive" Is the Most Misunderstood Word in Marketing Disruption in advertising refers to marketing strategies that challenge conventional...

Read More