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The Way How Journal

Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

  1. NetSuite SOAP to REST Migration Guide and Checklist Plan your NetSuite SOAP to REST migration before 2028 with this step-by-step guide and checklist. 9 Min Read
  2. SuiteTalk Record Type Differences: The Essential Guide Master NetSuite SuiteTalk record type differences with this essential guide to standard vs custom records, mapping IDs, and integration best practices. 8 Min Read
  3. How to Compare NetSuite SOAP Records Fast Compare NetSuite SOAP record handling differences fast with this practical guide to architecture, fields, and migration. 7 Min Read
  4. How to Map and Convert NetSuite Search Operators to REST API Master NetSuite SOAP to REST search filter conversion with this step-by-step guide to operators, filters, and migration. 8 Min Read
  5. The Way How to Read a CMO Role Before You Hire One Learn the cmo position meaning before hiring to avoid costly leadership mistakes and align marketing with real revenue growth. 6 Min Read
  6. Why Your HTML Code Needs an SEO Makeover Fix your HTML SEO optimization with clean code that boosts crawlability, rankings, and user experience in under 15 seconds. 11 Min Read
  7. The Definitive Guide to B2B Sales and Marketing Alignment Marketing calls the leads good. Sales calls them trash. Here's why it's a systems problem, and why a weekly meeting won't fix it. 1 Min Answer ยท 7 Min Full Guide
  8. Sales Coaching: The Complete Guide to Improve Sales Performance Unlock stalled growth with sales coaching that drives 700% ROI and predictable revenue. 7 Min Read
  9. Bespoke vs Off-the-Shelf: Finding the Perfect CRM for Web Development Compare bespoke vs off-the-shelf CRM web development to choose the perfect system that boosts sales and customer relationships. 7 Min Read
  10. How to Stop Your Sales Pipeline from Stalling Forever Master momentum sales acceleration techniques to keep deals moving and stop your pipeline from stalling forever. 10 Min Read