Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

6 min read

How B2B Sales Funnels Actually Work

Jeremy Wayne Howell: Mar 22, 2026 9:45:56 PM

Beyond the Leak: Why Your Funnel Feels Like a Sieve B2B sales funnels are the structured paths that guide a potential buyer from first awareness of a problem all the way through to becoming a paying customer — and ideally, an advocate for your...

8 min read

How to Ace Your HubSpot System Design Interview and Beyond

Jeremy Wayne Howell: Mar 22, 2026 9:45:56 PM

The Architecture of Certainty: Why HubSpot Is Not Just Another Big Tech Interview HubSpot system design is a discipline that sits at the intersection...

6 min read

Your Blueprint for Growth: B2B Customer Journey Map Examples and Creation Guide

Jeremy Wayne Howell: Mar 22, 2026 9:45:56 PM

Navigating the Multi-Stakeholder Maze B2B customer journey map examples are visual representations of the steps a business buyer takes — from first...

9 min read

New Website, Who Dis? Your Ultimate SEO Strategy Playbook

Jeremy Wayne Howell: Mar 20, 2026 3:28:14 PM

The Invisible Founder Syndrome and the Search for Certainty A strong seo strategy for new website launches follows this core framework:

6 min read

Beyond the Sale: Mastering the B2B Customer Journey

Jeremy Wayne Howell: Mar 20, 2026 3:28:09 PM

The Myth of the Linear Path The B2B customer journey is the complete path a business buyer takes — from first recognizing a problem to purchasing a...