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The Way How Journal

Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

  1. Demand Generation Speed Strategy: Fast-Tracking Your Marketing ROI Accelerate pipeline with a Demand Generation Speed Strategy that cuts CAC and boosts ROI fast. 8 Min Read
  2. How to Integrate with HubSpot API in 7 Easy Steps Learn how to integrate with HubSpot API in 7 easy steps for secure, scalable CRM connections. 7 Min Read
  3. Why Your Site Might Be Slower Than Your Prospects Think Discover how a free website speed checker reveals invisible friction slowing your site and costing conversions. 7 Min Read
  4. Why Lead Gen SEO Is the Secret Sauce of Marketing Discover why lead gen SEO outperforms paid ads. Build trust, map buyer journeys, and scale leads with proven strategies for 2026. 7 Min Read
  5. How to Start HubSpot API Integration in Less Than an Hour Start your HubSpot API integration in under an hour with this step-by-step developer guide. 6 Min Read
  6. Comprehensive SEO Audit Checklist: 10 Smart Strategies Master this seo audit checklist with 10 proven strategies to fix crawl issues, boost rankings, and accelerate revenue growth. 8 Min Read
  7. Fractional Chief Marketing Officers: How to Get Executive Strategy Without the Full-Time Salary Get executive strategy with fractional chief marketing officers—without the full-time salary. 12 Min Read
  8. Don't Pay for Nothing: A Masterclass in Paid Media Advertising Strategy Build a paid media advertising strategy that cuts waste, hits revenue goals, and scales with measurable results. 8 Min Read
  9. A–Z Guide to Public Relations Strategy Build a winning public relations strategy with psychology, PESO, and measurable ROI. 6 Min Read
  10. The Ultimate Guide to User Journey Personas in UX Design Master user journey persona mapping to close the empathy gap and drive faster time-to-value with behavioral insights. 10 Min Read