Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

7 min read

How to Run a Site Audit Check Without Losing Your Mind

The Anxiety of the Unknown: Why Your Website Feels Like a Black Box A site audit check is a structured diagnostic scan of your website that identifies technical errors, SEO gaps, performance issues, and security vulnerabilities — so you know exactly...

Read More

8 min read

Pain Point Map 101: Finding Where Your Customer Journey Hurts

Beyond the Surface: Why Your Growth is Stalled in the Friction Gap A pain point map is a visual diagnostic tool that identifies the specific moments...

Read More

7 min read

Customer Relationship Development: Why Your Business Needs a Better Dating App for Clients

Beyond the First Date: The Psychology of Long-Term Commitment customer relationship development is the ongoing process of building, maintaining, and...

Read More

7 min read

The Ultimate Guide to Growing Your Business Revenue in 2026

Beyond the Lead Gen Trap: Why Your Revenue is Stalled To increase business revenue, focus on these core levers:

Read More

8 min read

Everything You Need to Know About B2B Demand Gen

Most Pipeline Problems Start Here B2B demand gen is the ongoing process of building awareness, trust, and interest in your product or service among...

Read More

7 min read

How to Master the Psychology of Digital Marketing

Beyond the Click: Why Your Marketing Strategy is Failing the Human Brain The psychology of digital marketing is the application of behavioral science...

Read More

6 min read

The Great AI Software Engineering Debate

The Ghost in the Codebase AI software engineering is no longer a future concept — it is the operating reality of software teams in 2026.

Read More

6 min read

How to Use Behavioral Psychology to Make Your CRM More Human

Beyond the Spreadsheet: Why Your CRM is Failing the Human Test Real People CRM behavioral science is the practice of using psychological insights —...

Read More

6 min read

Choosing the Right Paid Advertising Platforms for Your Business

Beyond the Click: Why Your Ad Strategy is Stalled Paid advertising platforms are digital services that let businesses pay to show ads to targeted...

Read More

7 min read

Stop Guessing and Start Mapping Your Customer Journey

Beyond the Funnel: Why Your Growth is Stalled Customer journey mapping steps are the structured actions you take to visualize every interaction a...

Read More