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The Way How Journal

Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

  1. Marketing Ops Execution That Actually Works Master marketing ops execution: Streamline workflows, leverage AI, align teams, and drive revenue growth with proven strategies. 6 Min Read
  2. Why a Fractional Marketing Leader is the Secret Sauce for Growth Discover what is a fractional CMO: Unlock growth with part-time expertise, cost savings & strategic leadership for your startup. 7 Min Read
  3. Stop Searching and Start Building with HubSpot APIs Master HubSpot developer API: date-based versioning, CRM objects, auth methods, associations & CLI. Stop searching, start building now! 7 Min Read
  4. How to Use Marketing Psychology Insights to Win Customers Unlock marketing psychology insights to win customers: master loss aversion, social proof, heuristics & ethical neuromarketing for growth. 7 Min Read
  5. Mind Games That Actually Pay the Bills Unlock 2026 growth with behavioral revenue tactics: Master pricing psychology, buyer behavior, and AI targeting to boost ROI now. 7 Min Read
  6. How to Close B2B Deals Without Losing Your Mind Master B2B revenue strategies to close deals faster in 2026. Bridge certainty gaps, align smarketing, leverage AI for predictable growth. 6 Min Read
  7. The Product Manager's Guide to Retention Strategies That Actually Work Master product retention strategies that slash churn, boost CLV & drive predictable SaaS growth in 2026. 6 Min Read
  8. Hire a B2B Marketing Automation Consultant to Scale Tool rich but insight poor? Why owning the platform isn't the same as having a strategy. 1 Min Answer · 6 Min Full Guide
  9. Stop Guessing and Start Measuring with Web Analytics Consulting Stop guessing with expert google analytics consulting services. Fix GA4 issues, audit data, boost ROI & conversions today! 7 Min Read
  10. How to Disrupt Your Industry Without Breaking the Bank Discover an example of disruptive marketing: 7 iconic campaigns like Whopper Detour that slashed costs 30-50% and rewrote rules. Disrupt your industry now! 7 Min Read