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The Way How Journal

Jeremy Wayne Howell

Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.

  1. Stop Losing Leads with a Proper CRM Strategy Stop losing leads with customer relationship management. Discover CRM strategies, AI automation & implementation tips for 2026 growth. 7 Min Read
  2. How to Run a Site Audit Check Without Losing Your Mind Your website is probably broken somewhere you can't see. Here's how to find it without drowning in data. 1 Min Answer ยท 7 Min Full Guide
  3. Pain Point Map 101: Finding Where Your Customer Journey Hurts Build your pain point map: Uncover customer journey friction, prioritize pains, and drive growth with step-by-step frameworks. 8 Min Read
  4. Customer Relationship Development: Why Your Business Needs a Better Dating App for Clients Master customer relationship development: Build lasting client bonds with CRM strategies, AI insights, and retention tactics for 25% profit growth. 7 Min Read
  5. The Ultimate Guide to Growing Your Business Revenue in 2026 Discover 8 proven steps to increase business revenue in 2026: master retention, pricing, expansion & new markets for sustainable growth. 7 Min Read
  6. Everything You Need to Know About B2B Demand Gen Master B2B demand gen with our ultimate guide: strategies, tactics & tips to generate leads and fuel growth. 8 Min Read
  7. How to Master the Psychology of Digital Marketing Master the psychology of digital marketing: Leverage cognitive biases, emotional triggers & Cialdini's principles to boost conversions in 2026. 7 Min Read
  8. The Great AI Software Engineering Debate Discover how AI software engineering boosts productivity 20x, shifts roles to orchestrators, and overcomes roadblocks in 2026. 7 Min Read
  9. How to Use Behavioral Psychology to Make Your CRM More Human Discover behavioral science for CRM: Predict traits, build personas, and nudge loyalty with psychology for human-centered CRM. 6 Min Read
  10. Choosing the Right Paid Advertising Platforms for Your Business Discover top paid advertising platforms for 2026: Compare Google, Meta, LinkedIn & more. Boost ROI, fix stalled strategies & drive conversions now! 6 Min Read