Jeremy Wayne Howell is a fractional CMO who turns human psychology into business growth. As founder of The Way How, he helps companies scale smarter with strategy, HubSpot, and empathy-driven marketing.
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Jeremy Wayne Howell : Feb 16, 2026 8:43:45 PMYour Funnel Isn't Leaking, It's Disconnected Funnel optimization is the process of systematically improving each stage of your conversion path to increase the percentage of prospects who complete a desired action—whether that's signing up, purchasing, or becoming a customer.
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Jeremy Wayne Howell : Feb 13, 2026 8:50:44 PMFrom Code Chaos to Client Clarity CRM for web developers is more than a contact list—it's the difference between reactive scrambling and proactive growth. Here's what you need to know:
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Jeremy Wayne Howell : Feb 13, 2026 8:42:42 PMBeyond the Dotted Line: Charting the Real Path to Purchase The 5 stages of customer journey map are a framework that helps businesses understand how customers move from initial awareness of a problem through to becoming brand advocates:
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Jeremy Wayne Howell : Feb 13, 2026 8:42:09 PMWhy Most GTM Strategies Miss the Mark (and How to Fix Yours) The 7 elements of go to market strategy are: defining your market and customer psyche, crafting your core narrative and value proposition, designing your pricing and packaging strategy, choosing your go-to-market motions, mapping your distribution and channel plan, aligning your internal stakeholders and teams, and implementing your measurement and optimization loop.
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Jeremy Wayne Howell : Feb 13, 2026 8:42:08 PMBeyond the Click: The Real Reason People Buy Emotional marketing tactics are strategies that leverage human feelings — like joy, fear, trust, or nostalgia — to influence purchasing decisions and build brand loyalty. They work because 95% of buying decisions happen subconsciously, driven by emotion rather than logic.
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Jeremy Wayne Howell : Feb 12, 2026 8:43:11 PMYour Customers Have Questions. SEO is How You Answer Them. Internet business SEO is the practice of optimizing your online presence so that potential customers can find you when they search for solutions you provide. Here's what matters most:
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Jeremy Wayne Howell : Feb 11, 2026 8:06:45 PMDrowning in Data, Starving for Clarity? Revenue analytics consulting helps businesses transform raw data into clear, actionable strategies that drive predictable revenue growth. It combines expert analysis and strategic guidance to find what's working, what's broken, and where your biggest opportunities lie.
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Jeremy Wayne Howell : Feb 10, 2026 8:44:13 PMBeyond the Buzzword: Why Your Growth Has Stalled If you're reading this, something isn't working.
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Jeremy Wayne Howell : Feb 9, 2026 8:50:34 PMFrom Hamster Wheel to Growth Engine: A New Way to Think About Automation HubSpot marketing automation is a system that uses behavioral triggers and CRM data to deliver personalized customer experiences at scale. Here's what it does:
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Jeremy Wayne Howell : Feb 6, 2026 8:53:14 PMBeyond the Numbers: The Human Story in Your Data Data-driven marketing strategies are the practice of using customer information—clicks, purchases, behavior patterns, and engagement signals—to guide your marketing decisions instead of relying on guesswork. When implemented correctly, these strategies help you understand who your customers are, what they need, and how to reach them with precision. The result: higher ROI, better lead quality, and scalable growth.